Cooking up sales growth
Americans spend three to four hours a day in the kitchen, so housewares — particularly kitchenware — can be a key gift category for drug stores. The channel had a 4.2% share of the housewares business, according to the International Housewares Association’s “2010 State of the Industry Report.” Much of the channel’s sales come from cookware, bakeware and kitchen tools.
Perry Reynolds, VP marketing and trade development at the IHA, said the return to preparing meals at home and the popularity of celebrity chefs is driving growth of kitchen gadgets.
As-seen-on-TV kitchen products particularly are strong in the channel. “Housewares are one of our most popular categories,” said Janet Scott, a spokeswoman for Joseph Enterprises. The company’s Ove Glove has been a dominant product on drug store shelves, and Joseph Enterprises is planning another kitchen product introduction for the fourth quarter. Thomas Haire, editor-in-chief of Response magazine, cited Euro-Pro’s Ninja as another hit.
Telebrands’ Chef Basket also has been hot. “If we can hit the $10 price point and solve a common household problem, we can get great turns,” said Telebrands CEO AJ Khubani. Telebrands recently launched Slice-O-Matic, a mandolin-style slicer, and Bake Pop. Both retail for $14.99 and are expected to perform well in the fourth quarter.
While the fourth quarter continues to be the leading season for sales of kitchen and housewares items, Reynolds said that back-to-school has emerged as a key selling season, with moderately priced appliances leading the way. “Summer also offers opportunities for several kitchenware categories,” he said.
Reynolds also said that as drug stores add more fresh food, layering in more kitchen prep tools — particularly well-designed, colorful products — can lead to more add-on sales.
The article above is part of the DSN Category Review Series. For the complete Housewares Buy-In Report, including extensive data and more analysis, click here.
Jewel-Osco event offers a taste of Hispanic heritage
ITASCA, Ill. — Supervalu’s Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art located on 1852 W. 19th Street in Chicago, from 6 to 9 p.m.
"Sabor de la Herencia Hispana" (Taste of Hispanic Heritage) is dedicated to recognizing the continuous efforts and outstanding contributions made by leaders from the business and non-profit sectors of the Latino community, Jewel-Osco said. The event also will highlight the unique flavors and richness of Latin cuisine, by showcasing exclusive dishes developed by culinary students from Chicago’s St. Augustine College along with major local Hispanic brands.
"The importance of the growing Hispanic community can be found everywhere in our society," Jewel-Osco president Brian Huff said. "This community event is a way for Jewel-Osco to honor Hispanic business and community leaders for the work they have done. In this way, we are all connected and our future success is linked to one another."
During the VIP reception, three social service agencies will be honored for their efforts and their commitment to enriching the Hispanic communities they serve. This year, Jewel-Osco will award a total of $15,000 in grants to Alivio Medical Center, Immaculate Conception Food Pantry, and Aspira of Illinois.
Drugstore.com to carry Pacific World’s GeoGirl beauty brand
LAKE FOREST, Calif. — GeoGirl, a new line of color cosmetics and skin care designed by Pacific World for “Generation Z,” has announced that Drugstore.com now will carry its complete line.
The 69-SKU collection includes makeup for face, lips, cheeks and eyes, plus skin and body care, with suggested retail prices ranging from $4.29 to $6.39.
The brand offers a collection of fun, intelligent, informative, interactive beauty products that are unique in their positioning as the first natural, socially responsible and authentically positive brand for the next generation of beauty beginners. GeoGirl donates a portion of net profits to gg-Gives, benefitting girls’ causes.
“We are thrilled that GeoGirl will now be available to Drugstore.com shoppers,” stated Joel Carden, EVP of marketing and sales at Pacific World. “We are huge fans of Drugstore.com. They really get it when it comes to presenting helpful product information and choices in an extremely functional, user-friendly way. And they are leaders and innovators when it comes to consumer loyalty and incentives programs, which are so important to today’s cost-conscious beauty shoppers.”
Keeping in tune with this tech-savvy audience, GeoGirl products are named in textese, also known as "text-speak." For example: URA* (YouAreAStar) Face Shimmer, FYEO (ForYourEyesOnly) Feather Lash Mascara and KOC (KissOnCheeks) Cream Blush.
The colors go on extremely sheer and see-through to give skin a healthy, natural glow, and the formulas are mistake-proof and easy to apply.
GeoGirl debuted in March 2011 at select Walmart stores across the country.