HEALTH

Continua taps Parker for executive director

BY Michael Johnsen

PORTLAND, Ore. The Continua Health Alliance on Tuesday named Charles Parker to the post of executive director. Parker was most recently the chief technology officer and senior vice president of business development and marketing at Masspro, a performance improvement organization dedicated to advancing healthcare quality.

Beginning in January, Parker will work with Continua’s board of directors to develop a vision and strategic plan for guiding new initiatives for growth, financial stability and services to membership.

“Continua is at the forefront of a revolution in personal healthcare,” Parker said. “By focusing on the creation of a new market of connected health and wellness devices and solutions, Continua is empowering healthcare professionals, individuals and their families to better manage health and wellness at every stage of life. I’m proud to join Continua and look forward to helping the organization achieve its goal of better health, through connectivity.”

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Vitamin Barn begins distribution of ImmuGo immune-system supporting supplement

BY Michael Johnsen

MALIBU, Calif. The Vitamin Barn, a vitamin/juice bar, last month began distribution of its ImmuGo immune-system boosting dietary supplement. According to the company, the formulation already enjoys popularity among a host of Hollywood celebrities who frequent owner “Vitamin Gene” Arnold’s Vitamin Barn.

The product is currently available in Wal-Mart, CVS and Rite Aid. 

“I could not be more excited about the national rollout of ImmuGo and my celebrity clientele is thrilled that this is now available to everyone,” Arnold said. “[ImmuGo] is my original wellness shot made even better.”

ImmuGo has recently been named the Official Immune Support Product of the Hollywood Movie Awards and of the Hollywood Film Festival, Arnold reported.

ImmuGo features an easy-to-use, unit dose delivery system–called MaxShot. Each single-dose, 3 mL vial delivers a ready-to-drink, orange-flavored blend of vitamins and nutrients.

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Walgreens stocks Identigene home paternity testing kits

BY DSN STAFF

SALT LAKE CITY Identigene on Monday announced Walgreens has begun over-the-counter retail sales of the Identigene DNA Paternity Test Kit. Walgreens is also offering the DNA paternity test kits through its Web site, Walgreens.com.

According to the company, more than 60,000 test kits have been purchased at drug store outlets like CVS or Rite Aid in the past year. Rite Aid was the first to stock the kit November 2007. “People with paternity questions responded immediately to purchasing the test kits at their local drug store,” stated Identigene chief operating officer Doug Fogg. “It is a convenient and familiar place for people to buy products they can trust.”

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