Continua Health Alliance advocates eCare use at House subcommittee meeting
BEAVERTON, Ore. The Continua Health Alliance last week testified before the House Committee on Veterans Affairs Subcommittee on Health regarding the use of personal connected healthcare technologies to increase veteran access to quality health care.
Rick Cnossen, Continua president and chairman, advocated the use of eCare — a class of health information technologies that can facilitate any kind of virtual visit or electronic connectivity outside of traditional office visits — and personal connected healthcare devices that can provide lower-cost access to quality care.
“We are excited about Continua’s efforts to remove geographical barriers and provide efficient and affordable access to health care for veterans,” Cnossen said. “Personal connected health care offers many beneficial clinical capabilities, such as the ability to track vital signs and other important health data that can be shared with healthcare providers through secure systems on a regular basis, ultimately increasing the likelihood of catching health changes early and preventing illness. These are not currently available to the majority of rural-area veterans.”
Continua has made progress in the development of interoperable healthcare devices and services, but there still are barriers to integrating eCare into care plans, Cnossen noted. To ensure veterans and clinicians will receive full access to optimum health care, Continua recommended the House Committee on Veterans Affairs establish a federal organization focused on eCare, develop eCare payment reform, create blueprints for the use of eCare in states and communities, incorporate eCare as part of “meaningful use,” and make home broadband adoption for all Americans a top priority following recommendations in the FCC’s National Broadband Plan. If they are implemented, the Alliance’s recommendations will help guide the transition and adoption of eCare, making it available to U.S. veterans.
Continua Health Alliance is working to implement a system of care that enables personal connected health with an in-home or mobile broadband device that assists providers in tracking and trending healthcare data. The alliance seeks to help the nation harness the benefits of this technology to allow healthcare consumers and providers to use real-world, remotely collected data to make more informed healthcare decisions on a continual basis. This model helps empower individuals in their care, and allows caregivers to intervene as needed for more effective and efficient care.
Scolr Pharma adds Nuprin to portfolio
BOTHELL, Wash. Scolr Pharma earlier this year acquired the rights to the Nuprin brand name from Advanced Healthcare Distributors, an affiliate company of CVS Caremark, in a deal worth $180,000.
“Our acquisition of this globally recognized name will provide us with additional opportunities for ibuprofen-based products,” stated Stephen Turner, Scolr Pharma president and CEO. “We expect that the acquisition will allow us to generate potential near-term sales of immediate release 200 mg ibuprofen tablets, in addition to providing us with enhanced options on our extended release ibuprofen program.”
Kama Sutra sponsors ‘Bachelor Pad’
THOUSAND OAKS, Calif. The Kama Sutra Co. on Wednesday announced it would be a sponsor this year of ABC’s new show “Bachelor Pad,” which premieres Aug. 9 at 8 p.m. EST.
As part of the sponsorship, all cast members will receive Kama Sutra products. In addition, The Kama Sutra Co. was selected to be the exclusive provider of products for the “Fantasy Suite,” a room dedicated to romance and used by the couples for special nights together.
“We’re really excited to be part of the show; it’s going to be a lot of fun for everyone involved,” stated Joe Bolstad, founder of The Kama Sutra Co.
“Concurrently with the show, we are also going to be running some special giveaways via our Facebook and Twitter pages,” noted Shawna Taklender, Web service manager for Kama Sutra.