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Consumers seek insurance for Butterfinger bars

BY Allison Cerra

GLENDALE, Calif. Butterfinger last week kicked off a special “insurance program” for consumers.

Nestle USA announced it secured a $1 million insurance policy for Butterfinger through Lloyd’s of London, the world’s leading specialist insurance market on April 1. In line with the insurance policy, Nestle USA said would replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestle USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim. Additionally, consumers can win other such valuable prizes as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of April 1 through April 14, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.

“Nestle takes very seriously a consumer’s desire to always lay a finger on a Butterfinger,” said Nestle USA confections and snacks spokesperson Tricia Bowles. “We know how much you value your favorite candy bar, and now there’s a million dollar policy to protect it.”

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Go Green Expo heads to ‘City of Brotherly Love’

BY Allison Cerra

NEW YORK Go Green Expo, one of the nation’s largest eco-friendly business and consumer lifestyle showcases, returns to Philadelphia for the second year in a row.

Go Green Expo invites business leaders, eco-minded consumers and their families to explore every aspect of green living and sustainable business practices including energy, home and building, transportation, electronics, food and health and beauty. The expo, which will be held April 16 through 18 at the Greater Philadelphia Expo Center, will provide attendees with keynote speakers and panel discussions including such relevant and timely topics as green entrepreneurs, triple bottom-line energy management and more. Additionally, a special panel discussion about eco-entrepreneurism will be moderated by Leanne Krueger-Braneky, executive director of the Sustainable Business Network of Greater Philadelphia. The panel will include Go Green Expo founder and CEO Bradford Rand and members from Entrepreneurs Organization, one of the nation’s premier business groups. Attendees will hear tips for starting an eco-friendly organization from seasoned business owners and other aspects of being an environmentally-minded executive.

Key exhibitors include earth-friendly paper goods company Marcal and sustainable printing service Print Responsibly.

For more information and a full schedule of the show’s events, please visit www.gogreenexpo.com.

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Cheetos unleashes Mighty Zingers

BY Allison Cerra

PLANO, Texas Cheetos lovers are in for the ultimate treat as a new cheesy innovation called Cheetos Mighty Zingers — the tiniest Cheetos snacks ever made and marketed — are making their debut.

Building on the launch of Cheetos Giants in 2009, this year Cheetos switched things up in the flavor lab to give fans just the opposite type of fun snacking experience: combining two unique flavors in a miniature version of the cheesy snacks.

“We’re always looking for ways to bring fun into our consumers’ lives and offer them products that provide a release from their busy days,” said Rudy Wilson, VP marketing, Frito-Lay. “From the flavors to the shape, we’re excited to see how people enjoy and play with this tiny two-taste Cheetos snack.”

Mighty Zingers are available in two varieties, including Ragin’ Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for $2.99. Cheetos Mighty Zingers also will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.  

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