Consumers make a move toward fresh breath
Consumers’ desire for convenient, value-added solutions — not to mention their battle with more oral care issues as they age or take certain prescribed medications — likely has been the catalyst for the strong growth in portable oral care products.
Portable dry mouth treatments — such as Quantum OraMoist, which is a tablet-size dry mouth moisturizer patch, and Biotene — have seen significant sales growth during the 12 weeks ended April 17, according to data from SymphonyIRI Group. This isn’t exactly surprising, given that as Americans age and take more medications, oral health conditions also will rise. Studies have shown that up to 400 medications — prescription and OTC — can contribute to dry mouth.
Products designed to help freshen breath, such as Dr. Katz’ TheraBreath, which battles halitosis, and Evoraplus, which is a probiotic mint aimed at supporting gum and tooth health while freshening breath and whitening teeth, also have experienced significant growth. Obviously people desire fresh breath, but the strong growth of such products could be linked back to dry mouth, or xerostomia. A symptom of xerostomia is bad breath.
The article above is part of the DSN Category Review Series. For the complete Oral Care Mid-Year Report, including extensive charts, data and more analysis, click here.
Shampoos, conditioners a winning combo
When it comes to hair care, consumers clearly continue to seek value as the sales of shampoo and conditioner combo packs remain on the rise, soaring triple digits during the 12 weeks ended April 17, according to data from SymphonyIRI Group.
The continued growth in this segment comes as no surprise, as industry observers have suggested that the shift in consumer shopping behavior would impact the hair care segment in 2011.
“Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International in a recent U.S. hair care report.
In a separate Euromonitor International report released in April, titled “Ingredients Trends in Hair Care: Meeting the Needs of the 21st Century Consumer,” the research firm stated that premium and salon-branded products suffered during the recession as consumers stuck to the “basics” like shampoos and conditioners. Shoppers sought added value and added functionality in their basic products, such as moisturizing and strengthening, without having to buy extra products to meet those needs.
The article above is part of the DSN Category Review Series. For the complete Hair Care Mid-Year Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 6/27/11
SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.
As part of the initiative, the brand hit the road with its Eucerin SkinFIRST Express, an interactive mobile experience in which visitors can take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment. In select cities, Eucerin also will have a dermatologist on board to provide skin consultations.
Arizona Sunwash Corp. has launched Solise, which it is positioning as the world’s first body wash and hand wash that combines cleansing with long-lasting UVA/UVB SPF 15 sunscreen. Solise has received the Skin Cancer Foundation’s Seal of Recommendation. The price is $13.99.
RETAILER NEWS — Actress Salma Hayek is stepping into the mass market beauty business with a new makeup line called Nuance that is exclusively for CVS/pharmacy and is slated to hit store shelves in August. The collection, inspired by Hayek’s grandmother, includes skin care, cosmetics and hair care products. The products will be priced between $7.99 and $19.99.