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Consumers get to vote on new Mountain Dew flavor

BY Alaric DeArment

NEW YORK American voters don’t get to try out political candidates for a trial run, but things will be different for Mountain Dew drinkers.

PepsiCo, which manufactures Mountain Dew, will put three new flavors on shelves for a trial run lasting 12 weeks. The one that voters at www.dewmocracy.com like the best will remain. People in Los Angeles can also vote with a large billboard; after sampling the flavors, they can shoot a paintball at the one they like the best as a television shows a tug-of-war between the three flavors.

The test flavors are Voltage, with raspberry and citrus flavors, Revolution, with berry flavors, and Supernova, with strawberry and melon flavors. All three include ginseng.

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Decas releases ‘super-charged’ fruit snacks for summer

BY Jenna Duncan

CARVER, Mass. Decas has released its Fruitaceuticals line of premium, all-natural, fruit snacks for children, “super-charged” with antioxidants.

“Parents who are looking for ways to help their kids develop healthy eating habits can get a big boost with Fruitaceuticals,” director of sales and marketing of Decas Botanical Synergies [maker of Fruitaceuticals], Dan Souza, said. “They help kids start to eat more fruits on a regular basis, and improve their daily nutritional intake as well.”

Fruitaceuticals are dried Cape Cod cranberries enriched with antioxidant-rich pomegranates or omega oils. They come in two varieties: PomaCrans, cranberries with pomegranate juice; and OmegaCrans, cranberries enhanced with cranberry seed oil and a uniquely balanced blend of omegas 3,6 and 9.

Fruitaceuticals can be eaten out of the bag, mixed into cereal or yogurt, or used as a topping on salads or ingredient in trail mixes.

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Sun Shower creates fruit, yogurt smoothies

BY Jenna Duncan

ORLANDO, Fla. Sun Shower, maker of juices and superfood smoothies has added Fruit ‘N Yogurt Smoothies to its lineup of drinks.

New Fruit ‘N Yogurt Smoothies are made with yogurt and Sun Shower fruit juices with the added benefits of Lifeguard Protection a supplement with amino acids, electrolytes and herbs in addition to essential vitamins and nutrients.

“Our all natural Fruit ‘N Yogurt Smoothies are unique to the health beverage market,” Chris New, founder, chairman and chief executive officer of NBI Juiceworks said. “By combining Sun Shower 100 percent juice with non-fat yogurt and Lifeguard Protection, our exclusive blend of nutrients and great taste is a one-of-a-kind healthy snack in a bottle. They are perfect for on-the-go consumers looking for a tide-me-over snack.”

Sun Shower Fruit ‘N Yogurt smoothies contain about 100 calories per eight-ounce serving. They come in four flavors: berry blast, orange passion, pina colada and strawberry banana.

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