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Consumers get a peek of what’s in the card aisle at AmericanGreetings.com

BY Allison Cerra

CLEVELAND — Greeting card enthusiasts that want to know what’s new in the card aisles before hitting the stores now can see the latest innovations online, thanks to a new page on American Greetings’ website.

AmericanGreetings.com‘s new page now features the latest product introductions, a special downloadable coupon and a store locator so consumers instantly can find retailers in their area.

"We have always been proud to offer our consumers the very best greetings, whether online or at retail. And with our category continuing to grow, we want to be sure we are making it easy for shoppers to always find the perfect card," said Sally Schriner, president of American Greetings Interactive. "Now, whether someone wants to send an e-card or find out what’s new in the nearest card aisle, they can do it all in one convenient location."

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Walmart taps Facebook users to help fight hunger

BY Allison Cerra

BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users’ help with the retailer’s commitment to fight hunger through 2015.

Walmart’s Fighting Hunger Together campaign called on Facebook users to go to Walmart.com/FightHunger and "like" one of the 100 hungriest communities in the United States, as ranked by the Food Research and Action Center. More than 10 million votes were cast during the campaign, which ran from Nov. 15 through Dec. 31, 2010.

Community organizations in Salt Lake City; Fresno, Calif.; Columbia, S.C.; Ogden, Utah; Charleston, S.C.; and Bakersfield, Calif., will use the funds to provide more than 11 million meals to families in need.

The Facebook campaign is part of Walmart’s $2 billion commitment to help fight hunger through 2015.

"When you look at the sheer number of people affected by hunger in our nation, the issue seems insurmountable. But, if everyone gets involved and we work together, we can overcome it," said Margaret McKenna, president of the Walmart Foundation. "Our Facebook campaign is a single example of the success we can achieve when corporate, community and nonprofit entities come together and work with millions of Americans toward the common goal of ending hunger in this country."

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Fresh & Easy forges ahead with expansion

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy has forged ahead with its expansion plans by opening its eighth and ninth Southern California stores.

The two stores, located in in San Dimas and Camarillo, opened this week. So far, Fresh & Easy stores have generated more than 210 new jobs in Southern California.

As previously reported by Drug Store News, the retailer’s expansion plans also include store openings in northern California — Fresh & Easy is slated to open about 11 stores in the region through the end of April.

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