Consumers encouraged to use Brillo, Estracell products during National Cleaning Week
WALLED LAKE, Mich. — Brillo, the only brand of household cleaning products to feature Estracell, is emphasizing the use of its products during National Cleaning Week.
Last year, Brillo and Estracell united to offer consumers more effective household cleaning solutions. Estracell’s material helps create a more sanitary line of sponge products and offers a range of simple yet effective cleaning solutions to pick up dirt and rinse it away, according to Armaly Brands, the maker of Brillo and Estracell.
"The majority of consumers would never consider using a big wad of paper towel, rinsing it out, letting it dry and then using it again because paper towels are meant to be used and thrown away," said Jeremy Bakken, spokesman for Armaly Brands. "But that’s basically what a cellulose sponge is, a thick paper towel. Brillo Estracell sponges, however, offer a product similar in composition to a natural ocean sponge that stays softer, suds up faster and offers a more sanitary clean."
National Cleaning Week will be held from March 27 to April 2.
Shopko renovates e-commerce site
GREEN BAY, Wis. — Shopko announced that it has renovated its e-commerce site to provide a better shopping experience for its customers.
According to the company, the upgraded site features improved layout and navigation; user-friendly viewing from a variety of devices, including mobile and tablet; updated product search capabilities; and the ability to shop popular national brands from the homepage with just one click.
"The initial feedback we’ve received from our customers on these improvements has been fantastic," said Mike Sidders, Shopko VP e-commerce. "Shoppers have noticed and love the new design. They’ve complimented us on the ease with which they’re able to shop and buy from the new site. This is the first of many improvements we’ll make to Shopko.com, and I’m delighted to hear from our customers that the upgrades we’ve made thus far are resonating with them."
Report: Lady Gaga ends deal with Target
MINNEAPOLIS — Pop singer Lady Gaga has dissolved her partnership with mass merchandiser Target, according to published reports.
Last month, Lady Gaga, whose real name is Stefani Germanotta, teamed up with Target to promote her latest album, “Born This Way,” selling an exclusive special edition of it through the retailer.
But The Advocate, a national gay and lesbian magazine, reported Wednesday that the singer was dissatisfied with past donations the retailer had made to MN Forward, an organization that supported Republican Tom Emmer’s gubernatorial campaign in Minnesota last year. A source told the magazine that the singer and retailer “didn’t see eye-to-eye on Target’s policy of political donations and how they affect the LGBT community.”
Emmer had run on a platform opposing same-sex marriage and had close ties to the Christian ministry You Can Run But You Cannot Hide International and its founder, Bradlee Dean, who advocated the death penalty for gay people during a radio appearance. Emmer later distanced himself from Dean’s comments.
The donations had attracted the ire of the gay community, and Target, which has a long history of supporting gay and lesbian organizations and events, sought to make amends by revising its policy on political donations, including the creation of an executive committee to manage them.
“We were very surprised and disappointed by the statements made by Lady Gaga’s organization related to her partnership with Target,” a statement released by the retailer to Drug Store News read. “Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established policy committee to review our political giving and our respectful, inclusive workplace environment.”
At the time the partnership was announced, Lady Gaga told Billboard magazine that the relationship was contingent upon Target affiliating itself with gay and lesbian charity organizations and reforming its political donation policy.