Consumers define innovation
Everybody talks product innovation, but how do you identify the voids in consumers’ lives that no one else yet sees? DSN.TV took to the streets of New York City in November to ask consumers, “If a company could create a revolutionary new product that met some unfulfilled need in your life, what would it be?”
OTC use on the rise
As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. While a quarter of respondents increased their OTC usage over the past year, future use is trending more steadily.
To see more Patient Views, click here.
Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.
Kinney Drugs hosting holiday gift programs
GOUVERNEUR, N.Y. — Kinney Drugs has kicked off the holiday season by hosting two separate gift-giving programs in all of its drug store locations to benefit less fortunate children and seniors.
From now through Dec. 14, Kinney Drugs is collecting new, unwrapped toys for children who may not otherwise receive gifts this year. During the holiday toy drive, toys collected at each store will be distributed to local children by a charitable organization within the store’s own community.
Kinney Drugs will also help brighten the holidays for seniors through its “Be a Santa for a Senior” program. Each Kinney Drugs store is partnering with a local senior care center to develop individual gift suggestions for senior residents. Customers can review the suggestions and purchase gifts for seniors who may not be able to celebrate the holidays with loved ones