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Consumers are shopping smarter across BTS

BY Michael Johnsen

More than half of viewers indicated they will seek out sales more than they have in past years, according to an online survey of more than 500 AccentHealth viewers conducted in July. As many as 26% reported they would spend more this year, while 1-in-5 plan to buy more preventive products. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Coupons drive BTS consumers into atypical channels

BY Michael Johnsen

As many as 90% of viewers indicated coupons or savings would incentivize them to purchase back-to-school products at a new store, according to an online survey of more than 500 AccentHealth viewers conducted in July. And 66% are likely to purchase back to school merchandise at a retail pharmacy in the future — up from 38% of current purchasers. To see more Patient Views, click here.

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Which area of the industry do you think Amazon's entry would shake up the most?
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Cost, quality and benefit — what BTS shoppers look for

BY Michael Johnsen

Product cost (83%), quality (82%) and academic benefits (78%) are the most important factors considered when purchasing back-to-school products, according to an online survey of more than 500 AccentHealth viewers conducted in July. Convenience associated with shopping the store (70%) and health-and-wellness benefits (64%) round out the top five important characteristics when shopping BTS. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?