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Consumer reports say Halloween 2008 spending will be a blow-out

BY Jenna Duncan

WASHINGTON Information released from BIGresearch’s National Retail Federation consumer actions for Halloween survey showed that more shoppers plan to celebrate the holiday this year—about a 6 percent rise in survey participants than last year.

The survey reported that the average Halloween shopper plans to spend $66.54 preparing for the holiday. That figure is up from $64.82 in 2007. Furthermore, celebrants plan to spend about $24.17 per participant on costumes, $20.39 each for candy, $18.25 on average for decorations and around $3.73 each on greeting cards. The survey also found that young adults ages 18 to 24 years-old said that will spend about $86.59 on Halloween—more than any other age group.

The National Retail Federation’s Halloween Consumer Intentions and Actions Survey estimated the total to be spent on the holiday in 2008 at $5.77 billion. 

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Nestle USA and Jamba ready-to-drink beverages exceed early sales expectations

BY Jim Wright

EMERYVILLE, Calif. Nestle USA and Jamba announced the early success of the Jamba ready-to-drink beverages in eight western states. Since its launch in May, Jamba ready-to-drink beverages have captured a significant share of the premium juice segment, exceeding initial expectations.

Jamba Smoothies and Jamba Juicies are available in Raley’s and Walgreens, among other major retailers, including major grocery chains and convenience stores in California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado.

“We are thrilled at the success of the Jamba ready-to-drink beverages, which have surpassed our initial sales expectations,” said Steve Presley, vice president, general manager premium ready-to-drink, Nestle Beverage Division.

Nestle is supporting the launch of Jamba RTD with heavy product sampling, online activity, consumer outreach public relations and in-store promotions. In addition, television ads for Jamba RTD began airing in June in both San Francisco and Portland, Ore.

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.

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Crayons offers sports hydration for kids

BY Jenna Duncan

BELLEVUE, Wash. Crayons, Inc., the maker of all-natural children’s sports drink, Crayons, has announced the launch of its line of fructose corn syrup-free sports drinks for young athletes.

“As a parent and kids’ coach, I’m thrilled to finally have a healthier sports drink option for the next generation of athletes,” chief executive officer of Crayons, Inc. Ron Lloyd, said. “There are 58 million thirsty kids, including my own, who are involved in sports. For the first time ever, kids can stay hydrated and get important nutrients with a drink designed just for them. We are confident that Crayons All Natural Sports Drinks will soon replace other sports drinks, juice boxes, and bottled waters.”

Crayons drinks contain electrolytes, vitamins and minerals—such as vitamin C and calcium—and are sweetened with all-natural, organic cane sugar. They also contain a small amount of sea-salt to help children absorb the hydration. Additionally, they are free of artificial colors and sweeteners.

Crayons All Natural Sports Drinks come in three flavors: breakaway berry, leaping lemon-lime and playoff punch. Each 8-ounce can contains 50 calories and has about 50 percent less sodium than other sports drinks.

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