HEALTH

Consumer focus on value, legislative push lead to record-breaking growth in 2016

BY Michael Johnsen

The graying of the baby boomers, an increased focus on supplementing healthier lifestyles and the steady stream of nasal corticosteroid brands making their way from prescription-only to the more value-oriented OTC aisle were just three significant drivers behind the growth of over-the-counter medicines in 2016.

(To view the full Category Review, click here.)

Sales were on an upward trajectory in each of the top five OTC categories — cough-cold and allergy, vitamins, weight loss and nutrition, pain relief and digestives — which collectively account for 68.9% of all OTC sales.

In fact, sales of all OTC medicines and natural supplements broke records in 2016, reaching $45.8 billion for the 52 weeks ended Dec. 25, 2016, according to IRI. That’s an additional $1.8 billion in sales volume compared with what Drug Store News reported in this space a year ago.

And the outlook for 2017 is looking even better, whether you’re catering to an aging demographic, a consumer in search of healthcare value or an allergy sufferer seeking the latest in OTC remedies.

Baby boomers are getting older. There are 108.7 million adults older than the age of 50, according to AARP, 28.1% of whom are older than 70. In the previous 12 months, 30% of seniors reported buying an allergy remedy, and 29% purchased a cold or flu solution.

According to a study conducted by the Consumer Healthcare Products Association, OTCs save consumers and the healthcare system $102 billion each year.

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HEALTH

Amazon’s Elements brand reportedly will offer invite-only vitamins

BY David Salazar
SEATTLE — Amazon is once again expanding its commitment to private label.
 
The online giant’s Elements line, which was originally launched as a baby products line, quietly introduced a vitamins and supplements category on Feb. 21 — the first addition to the Elements brand in years, according to TechCrunch.
 
Specifically, the line features turmeric root extract, calcium complex, and vitamins D and K.
 
Besides being exclusive to Prime members, the new line is defined as premium products and with transparency into where they are sourced, according to Amazon’s website.
 
To read more, click here
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Kline names new VP in its management consulting division

BY Michael Johnsen

PARSIPPANY, N.J. — Kline on Monday named Mark Chodnowsky to VP in its Management Consulting division. Chodnowsky brings more than 25 years of diversified experience as a consultant and strategic marketing leader in B2B competitive intelligence for leading multinational companies, the company stated.

In Chodnowsky's  new role at Kline, he will be responsible for prospecting new clients and reinforcing current client relationships. He will also provide strategic insights and leadership to internal team members to ensure the highest quality of delivery of a wide range of management consulting services.

“We are very excited to have Mark on board,” stated Dilip Chandwani, SVP of Kline’s Process Industries & Manufacturing Competitiveness. “He is a perfect addition to introduce and expand our Manufacturing Competitiveness services to clients in diverse industry sectors and an excellent extension to our seasoned team of management consultants that continually contribute to client success.”

Most recently, Chodnowsky led the market and competitor intelligence program at GE Current. Prior to this role, he worked at Fuld & Company for nearly 10 years as VP and global head, manufacturing and CPG Practice where he was responsible for profitable practice growth, strategic account development and project management.

Chodnowsky has a Bachelor of Engineering from Stevens Institute of Technology and an MBA from Carnegie Mellon University.
 

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