Consumables/General Merchandise Hot Products
Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.
Packed with guarana, a 2.2-oz. pouch of Perky Jerky has as much caffeine as two cans of Diet Coke. Traditionally a male-dominated purchase, Perky Jerky skews decidedly female, bringing an incremental buyer to the category. It comes in two flavors, but the low-sodium turkey outsells beef 3-to-2.
The Salty & Sweet line of M&M’s comes in Peanut — almonds, pretzels, shortbread cookies and Peanut M&M’s; Milk Chocolate — peanuts, pretzels, chocolate chip cookies and plain M&M’s; and Dark Chocolate — almonds, pretzels, raisins and Dark Chocolate M&M’s.
Doritos brings the heat with its two new Dinamita flavors: Chile Limon and Nacho Picoso. Smartfood has emerged with a Selects line, including puffed corn, popcorn and popped chips in a variety of flavors.
ShedRain WalkSafe umbrellas use 3M Scotchlite reflective material on every panel to give the user enhanced visibility from every angle. Every year, 71,000 people — one every seven minutes — is hit by a car; 65% of fatalities occur between 6 p.m. and 6 a.m.
Slippers with a personality! The plush, adorable Stompeez slippers from IdeaVillage are great for boys and girls. What makes these slippers unique is that they pop up when you walk. For little guys there’s a growling dragon; for her, there’s a unicorn and a perky pink puppy. The dragon is available in a size small, the unicorn in a small and medium, and the puppy in small, medium and large.
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Beauty Hot Products
What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.
Crystal is targeting guys for the first time with its new Crystal Rock all-natural body spray and deodorant. Yes, there are other body sprays on the market, but what sets Crystal apart is that it combines odor-killing natural mineral salts with 100%-natural fragrances to provide 24-hour protection. It is available in three different fragrances: Onyx Storm, Granite Rain and Cobalt Sky.
Lornamead is aiming to put a lock down on hair color maintenance with its new Finesse Color Lock styling products — a new advanced system to get longer-lasting color as part of a regular home styling routine. The formula contains a patented polymer system with water-resistant, film-forming properties. The polymer sets hair and helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing.
Pacific World is providing mass-market beauty mavens with a DIY approach to what they were experiencing in the salon but for a fraction of the cost. Enter SensatioNail. The new SensatioNail Invincible gel polish, which is under the Nailene brand, works with an LED light. It is a collection of at-home gel polish products that provide users with up to two weeks of damage-proof wear.
Natural personal care company Tom’s of Maine has introduced Naturally Dry, which it has positioned as the first antiperspirant stick made entirely from natural ingredients. Naturally Dry is formulated with antimicrobial olive leaf extract and 100%-natural fragrance to offer 24-hour protection.
Parents who are working to establish healthier oral care habits in their children now can enlist the help of Angry Birds. Dr. Fresh has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products. The collection includes the FireFly Angry Birds Squirt ’N Brush tooth foam. The format represents a departure from traditional toothpaste — instead of being squeezed onto the brush, it is dispensed directly into the mouth.
OMG! There’s a Justin Bieber concert going on in your bathroom! Sort of. Brush Buddies, which develops products with a mindset to make brushing fun, is promoting its Justin Bieber singing toothbrush. The toothbrush features two buttons, each of which will play a song from the pop star for two minutes, the dentist-recommended time to brush your teeth.
HYD for Men is bringing innovation to men’s grooming with its new Razor Shield, a proprietary formula that coats and protects razor blades to prevent oxidation and calcification to extend the life of any razor blade up to four times. Why is this important? National studies have shown that men, on average, are replacing their razor blades every three to five shaves, the company stated. As a result, many men desire an alternative, more cost-saving shaving solution.
Bellaboo is an all-natural skin care system that aims to harmonize skin. The formula is infused with natural ingredients and is high in vitamins, minerals, antioxidants and essential fatty acids. And, with antibacterial and anti-inflammatory action, it helps keep skin flawless and youthful. This funky and youthful line is sure to appeal to girls with its adorable packaging and such fun names as Sweet Sin Chocolate Face Mask and Berry Nice Face Fix Mask.
Move over shave creams and gels for Somersets shave oil. Already being sold in 18 countries, Somersets shave oil is making its U.S. debut here at Marketplace. The shave oil is available for both men and women, and is made from organic essential oils. The bullet-shaped bottle may be small in size but don’t let that fool you. You only need a few drops per shave, so one bottle offers 90 shaves for men and 60 shaves for women.
Positioned as the next generation in exfoliation, Le Edge is a hygienic personal exfoliating tool that is designed to replace the need for loofahs, chemicals, scrubs and battery-powered skin devices. The tool features a surgical-grade, stainless-steel edge that, when drawn across moistened skin, removes dirt, dead skin cells and debris.
It’s like a surgical mask for your toothbrush — that’s the general thinking behind the IntelliDent Toothbrush Shield. Unlike the plastic toothbrush covers that have long been on the market, this is made of a nonwoven material that wicks moisture away from the toothbrush. It accelerates the drying process and is said to be 99% effective in reducing the risk of bacterial and viral transfer from both airborne and surface microbial contact. Each disposable shield is individually wrapped and can be used for up to seven days.
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OTC Hot Products
According to DSN OTC expert Michael Johnsen, there is a great opportunity for all vendors to sell more by engaging with retailer education programs. Below are MJ’s picks for hot products in health and wellness.
Is it any wonder that one of the hottest products on the NACDS Marketplace show floor — Tums Freshers — headlined DSN’s inaugural Innov-ies awards as best new product? It’s a brand that first hit store shelves in 1930 and that still is going strong. That’s how line extensions are done.
Only last week Miami Heat superstar LeBron James was sidelined with leg cramps. How much more dominant would he have been with Hyland’s latest line extension Leg Cramps ointment? It’s an external rub addition to Hyland’s already-popular Leg Cramps tablets, touting a strong safety/efficacy profile without the smell.
Bayer may be expanding its probiotic footprint with the launch of TruBiotics, but this will go well beyond its Philips Colon Health proposition and will appeal to the mainstream consumer with a “from the makers of One-A-Day” plug on the packaging. Expect probiotics to pop over the next year.
Not only is PharmaCare launching a new probiotic for kids — Kids Smart Probiotic Choco Balls — but the entire Kids Smart line will be promoted by Soleil Moon Frye — who’s now a mom — perhaps best known for her role in the ’80s sitcom “Punky Brewster.” The Kids Smart probiotic is indicated for “healthy tummies and immunity.”
Homeostasis Labs launched a sleep product that could be a good addition to the hot-and-getting-hotter sleep category. It’s a homeopathic solution that could prove to be a decent point of differentiation to the popular melatonin ingredient that, in addition to promoting sleep, helps relax the mind.
St. Joseph Consumer Health will be fielding a familiar brand name in the cough-cold space that will appeal just as well to consumers who gave their toddlers St. Joseph’s baby aspirin as it will to the senior population familiar with the St. Joseph’s heart-health proposition. For that latter consumer, having a high-blood-pressure-friendly cold remedy can’t hurt either.
With Pharmavite placing its marketing muscle behind its newly acquired Voots! brand, getting finicky kids to eat their vegetables may never be a challenge again. Voots! is a children’s supplement made with 11 fruits and vegetables with the anti-oxidant power of three servings of fruits and vegetables — all in one chewable tart.
With the growth of Type 2 diabetes, the number of diabetics who now require regular insulin shots also will continue to rise. And until pharmacist interventions become a permanent part of the treatment protocol, that’ll continue to be a growth market. That makes the on-the-go solution provided by Apothecary’s Frío insulin cooling case a good addition to the diabetes set.
Akorn’s TheraTears Eye Itch Relief may become the point of entry to the entire TheraTears lineup addressing eye allergies, including TheraTears Lubricant Drops and SteriLid Eyelid Cleanser. With approximately 4% of allergy sufferers suffering from eye allergies as their primary allergy, that could become a significant entry point for allergy sufferers into the category.
Perform On-the-Go single-use wipes represent a new delivery mechanism for external analgesics that may be an incremental purchase opportunity within the category. The on-the-go wipes provide muscle pain relief — in a package small enough to fit in a pocket — that can even be used mid-activity, such as during a run or a bike ride.
With pharmacies looking to expand their business in pet prescriptions, pet supplements — like those from True-Dose — may no longer be such a dog of a category for retail pharmacy operators. At the very least, a significant position in pet supplements along with shelf talkers can raise awareness that pharmacies aren’t just for the two-legged anymore.
You might not be able to undo that face tattoo from the night before, but at least you can alleviate the malaise from the accompanying hangover with the Hangover Recovery Shot. Fact is, with the estimated 30 million hangovers per week (not including the Marketplace client dinners), hangover shots are one of the fastest-growing segments within shot solutions.
Another hot OTC is Australian Dream® Pain Relieving Arthritis Cream. (Featured In DSN New Product Digest for May 2012. It is the only product of its kind with the Empty Jar Guarantee®. Australian Dream® is guaranteed to provide powerful arthritis pain relief with: No Odor, No Burning or Irritation, No Staining, and No Greasy Residue. The secret of Australian Dream® is in the exclusive formula that does not simply mask or cover up pain as do many other creams on the market. Retail $29.95 already performing well at Walgreens, CVS, Kroger and many other major national chains. This is a true destination item that will generate outstanding profits in your section. Also available through Cardinal Health and AmerisourceBergen. Major National TV advertising already in progress! ($10MM campaign!) David Biernbaum, Master Broker Sales; Consultant; CPG Business Development; firstname.lastname@example.org Phone (314) 434-6008; http://www.biernbaum.com