HEALTH

Connectyx Technologies launches MedFlash

BY Michael Johnsen

PALM CITY, Fla. Connectyx Technologies Holdings Group on Monday launched MedFlash, an interoperable personal health record storage device with drugstore.com, where it is retailing for $29.95.

“We are very pleased to offer MedFlash through drugstore.com, a leading online drugstore that recognizes the importance of personally managing one’s own healthcare records,” stated Ronn Schuman, Connectyx CEO. “MedFlash is a significant step forward in healthcare that can protect individuals from serious drug interactions, and it’s absolutely invaluable in an emergency.”

MedFlash is designed to simplify and provide peace-of-mind solutions for healthcare with individual access to an Internet portal and a 24/7 emergency hot line.

Consumers recognize the need to be their own advocates, and MedFlash was designed with that in mind, Schuman noted. MedFlash is an easy-to-use, portable personal health and lifestyle record that allows consumers to choose what they wish to store. MedFlash can manage all areas of their lifestyles, focusing on wellness and prevention. It allows members to easily keep their history, medication records, treatments and lifestyle routines up to date on a device that they can carry with them. The device is seamlessly connected to any computer for routine or emergency access to important information. Serious drug interactions can be avoided, allergic reactions prevented and historical records accessed including X-rays, MRIs and CAT scans.

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ReVive to be distributed at local pharmacies

BY Michael Johnsen

HOBOKEN, N.J. Bio Medical Research Limited is making a concentrated effort this spring in placing its ReVive product, approved by the Food and Drug Administration last summer, onto drug store shelves.

ReVive helps to soothe tired muscles and promotes muscle recovery using a clinically-proven technology called electronic muscle stimulation.

The portable product provides six different muscle conditioning and recovery programs to soothe upper and lower back, shoulder, calf and other muscle groups commonly aggravated by regular exercise or exertion, Patricia Smith, CEO of Bio Medical, noted. “ReVive provides consumers with the professional technology used by physical therapists in a single, easy-to-use consumer product designed specifically for today’s active consumers.”

Bio Medical was originally sold through retailers like Sports Authority, GNC and Bed, Bath and Beyond, but is now taking a more targeted approach through pharmacies like A&P’s pharmacy banners and online druggist drugstore.com.

The ReVive muscle wellness product is currently approved for purchase using flexible spending accounts, Bio Medical noted.

Bio Medical is also developing a new product for pain relief in June, which uses TENS technology.

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Prilosec OTC fires up a BBQ tour for NASCAR fans

BY Michael Johnsen

CINCINNATI The Prilosec OTC BBQ Shootout Series kicks off Friday, Procter & Gamble announced, before the Samsung 500 race commences at the Texas Motor Speedway in Fort Worth, Texas this weekend.

Through a partnership with Speedway Motorsports and Speed TV, segments from Prilosec OTC BBQ Shootout Series competitions will begin airing April 3 at 7 p.m.

The BBQ Shootout Series is a Prilosec OTC sponsored event that rolls into NASCAR cities in the week before a race that gives NASCAR fans an opportunity to taste best-in-class BBQ, meet NASCAR drivers and win tickets to upcoming NASCAR Sprint Cup Series races. On the Wednesday or Thursday before each Prilosec OTC BBQ Shootout Series competition, select NASCAR drivers and pit masters will appear at participating Walmart locations in each race city for cooking demonstrations, BBQ sampling and autographs, P&G noted. Consumers in attendance will also have the opportunity to win tickets to that weekend’s NASCAR Sprint Cup Series race.

“It’s such a great opportunity to work with a brand that not only invests in the sport of NASCAR but also appreciates the passions of its fans,” stated Jeff Burton, NASCAR Sprint Cup Series driver.

Prilosec OTC sponsors Burton’s No. 31 team.

In addition to the Texas Motor Speedway, Jeff Burton and competing pit masters will join the Prilosec OTC BBQ Shootout Series at the following locations and times:

  • Richmond International Raceway – April 30-May 2
  • Lowe’s Motor Speedway – May 21-24
  • Indianapolis Motor Speedway – July 23-July 26
  • Bristol Motor Speedway – August 20-22
  • Atlanta Motor Speedway – September 3 – 6

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