Connectyx Technologies launches MedFlash
PALM CITY, Fla. Connectyx Technologies Holdings Group on Monday launched MedFlash, an interoperable personal health record storage device with drugstore.com, where it is retailing for $29.95.
“We are very pleased to offer MedFlash through drugstore.com, a leading online drugstore that recognizes the importance of personally managing one’s own healthcare records,” stated Ronn Schuman, Connectyx CEO. “MedFlash is a significant step forward in healthcare that can protect individuals from serious drug interactions, and it’s absolutely invaluable in an emergency.”
MedFlash is designed to simplify and provide peace-of-mind solutions for healthcare with individual access to an Internet portal and a 24/7 emergency hot line.
Consumers recognize the need to be their own advocates, and MedFlash was designed with that in mind, Schuman noted. MedFlash is an easy-to-use, portable personal health and lifestyle record that allows consumers to choose what they wish to store. MedFlash can manage all areas of their lifestyles, focusing on wellness and prevention. It allows members to easily keep their history, medication records, treatments and lifestyle routines up to date on a device that they can carry with them. The device is seamlessly connected to any computer for routine or emergency access to important information. Serious drug interactions can be avoided, allergic reactions prevented and historical records accessed including X-rays, MRIs and CAT scans.
ReVive to be distributed at local pharmacies
HOBOKEN, N.J. Bio Medical Research Limited is making a concentrated effort this spring in placing its ReVive product, approved by the Food and Drug Administration last summer, onto drug store shelves.
ReVive helps to soothe tired muscles and promotes muscle recovery using a clinically-proven technology called electronic muscle stimulation.
The portable product provides six different muscle conditioning and recovery programs to soothe upper and lower back, shoulder, calf and other muscle groups commonly aggravated by regular exercise or exertion, Patricia Smith, CEO of Bio Medical, noted. “ReVive provides consumers with the professional technology used by physical therapists in a single, easy-to-use consumer product designed specifically for today’s active consumers.”
Bio Medical was originally sold through retailers like Sports Authority, GNC and Bed, Bath and Beyond, but is now taking a more targeted approach through pharmacies like A&P’s pharmacy banners and online druggist drugstore.com.
The ReVive muscle wellness product is currently approved for purchase using flexible spending accounts, Bio Medical noted.
Bio Medical is also developing a new product for pain relief in June, which uses TENS technology.
Reckitt-Benckiser to move part of ad budget to Internet
NEW YORK Reckitt-Benckiser, marketer of Mucinex and Delsym, will be moving a portion of its consumer advertising budget from television to the Internet beginning April 1, according to a report published Monday on Advertising Age’s Web site.
All told, the company is planning to shift an estimated $20 million in ad dollars previously earmarked for television to the web for more than 15 of its brands. According to Ad Age, Reckitt-Benckiser typically spends upwards of 90% of its $475 million budget on TV, and less than $1 million online.
“We’ve seen a fundamental shift in consumer consumption and media habits migrating over to digital video,” Marc Fonzetti, Reckitt-Benckiser’s media manager and internet specialist, told Ad Age. “We want to aligned with professional content. … With broadband getting to the scale that it has, the shift has happened. The integration of traditional and digital media is here now.”