BEAUTY CARE

Connected electric toothbrush maker Kolibree to ramp up growth in North America

BY Antoinette Alexander

NEW YORK — French company Kolibree, makers of a connected electric toothbrush, has secured a round of financing to further its momentum in North America.

Kolibree closed a Series A round of financing at the end of April with venture capital and industrial groups SEB Alliance, Innovacom, Cap Horn Invest and the Dental Investment Group for Health.
 
“Following a successful launch showcasing Kolibree’s innovative disruptive technology at CES (Consumer Electronics Show 2015), Innovacom is excited about our investment in Kolibree to keep the momentum going in North America,” stated Innovacom partner Vincent Deltrieu.

As a result of this new funding, Kolibree is building relationships with growing numbers of dental professionals and consumers across the United States.

“Kolibree’s mission is to reduce the occurrence of oral disease by deploying the latest technology for prevention,” stated Kolibree CEO Thomas Serval.

Kolibree’s interactive approach turns a child’s toothbrushing time from an argument into a game. Connected via Bluetooth to either an IOS or Android device, Kolibree’s Go Pirate (for children) and Coach (for adults) — included in the free Kolibree app — motivate and train users to properly brush their teeth. Kolibree’s 3D motion sensors transmit real-time feedback on the length of time, areas brushed, and how hard the user brushes. Data is stored so parents can easily monitor the whole family’s progress toward developing proper oral care.

Dental practitioners have been a key part of the team during ongoing Kolibree development, making sure the goal of improving oral hygiene is met, the company stated.

 

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BEAUTY CARE

Walgreens brings beauty tips to life through Challenged app

BY Michael Johnsen

NEW YORK — Walgreens is collaborating with the new social competition app Challenged to bring summer beauty tips to life, the company announced Tuesday. Challenged is an app that takes inspiration from last year's viral Ice Bucket Challenge and works to create a social challenge creation and fulfillment experience for users, celebrity influencers, and charities to drive healthy competition and positive social change.
 
Users joining the app today will find it already populated with a challenge from Walgreens, which asks users to bring their best summer beauty tip to life in a 12-second video using either CIRCA Beauty or Nonie Creme Colour Prevails products available exclusively at Walgreens. Beauty expert Lauria Locsmondy of the Walgreens social and content creative team will judge submitted Beauty Challenge videos submitted based on the following criteria:
 
  • Use of CIRCA and/or Colour Prevails items as a primary component of the look;
  • Clear steps to achieve the look; and 
  • The look’s summer relevance
The top submission chosen will win an assorted prize of the best-selling products from the two beauty lines. The 30-day video challenge will run from June 9 through July 8 with the official Walgreens beauty challenge hashtag: #BeautyChallengeContest
 
"Video continues to be a compelling way to tell a great story. Today, more than ever, user-generated content inspires action and connects brands with customers," Adam Kmiec, senior director of mobile, social and content marketing for Walgreens, said. "We believe the Challenged collaboration will be an effective and unique approach to reaching a key consumer audience and driving omni-channel conversions."
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The Skin Cancer Foundation grants Christie Brinkley Authentic Skincare Line ‘Seal of Recommendation’

BY Antoinette Alexander

NEW YORK — The anti-aging skin care line Christie Brinkley Authentic Skincare, developed by supermodel, actress and mother Christie Brinkley, has received the Daily Use Seal of Recommendation from The Skin Cancer Foundation, an international organization devoted to skin cancer prevention, early detection and prompt treatment.

The seal was awarded to the Recapture 360 + IR Defense Anti-Aging Day Treatment and the Recapture Day + IR Defense Anti-Aging Day Treatment. In addition to offering broad-spectrum SPF 30 protection from UVA/UVB rays, these products offer defense agains infrared rays, which make up 54% of the radiation that reaches Earth,

The Seal of Recommendation is awarded by The Skin Cancer Foundation to products that meet the requirements of its Photobiology Committee, a volunteer group of scientific experts on the effect of the sun's rays on skin. Each product that earns the seal has had its test results reviewed by the Photobiology Committee to ensure that it sufficiently and safely "aids in the prevention of sun-induced damage to the skin."

Brinkley collaborated with dermatologist Doris Day and a team of scientists and skin care experts, to create products that offer full-spectrum protection. Formulated with plant extracts, amino acids, and copper to support your skin's anti-aging defenses, the line offers women smoother, firmer, healthier, and younger-looking skin.

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