Conffianz debuts Latina-focused skincare line
FAIRFAX, Va. — Skincare company Conffianz is looking to make a mark on the skincare aisle, debuting its first line of products aimed at Latina consumers at Target this month and at Walmart in Q1 2016.
The company’s Clear & Confident line includes a facial cleanser, a facial moisturizer with SPF 30 and a skin lightener cream, as well as a kit that contains all three, and all have bilingual packaging. The latter of the three is focused on the particular needs of Latina consumers, who as a result of the melanin in their skin, are more susceptible to dark spots on their skin caused by hyperpigmentation, the company said.
“When developing our brand we really listened to Latinas,” VP Marketing Pamela Lopez said. “We found these women appreciated Spanglish messaging on our packaging and related to the Latina models in our advertising. Keeping this feedback top of mind was crucial at every point in our process.”
For the company’s CEO Peter Snitzer, the line of products is aimed at addressing needs of a segment of the beauty market that’s often overlooked.
“Latinas spend over $9 billion in the US beauty market, outspending the general population, and yet there was no brand speaking exclusively to this beauty conscious consumer,” Snitzer said. “We wanted to change that, so we created a brand that solely focuses on the unique beauty needs of Latinas.”
In addition to focusing on Latina beauty needs, the company is also focusing on their aspirations, launching the Inexplicablemente Bella (unexplainably beautiful) scholarship. From Sept. 15 to the end of the year, Conffianz will donate a percentage of its Target sales to the scholarship fund, which is open to women of Latina descent who are entering college or vocational training.
Sally Hansen launches ManiMatch app, new top coat
NEW YORK — Nail color and care brand Sally Hansen has launched an app that allows customers to virtually try on different shades of the company’s nail polish. Using the ManiMatch app, shoppers can scan their hand and then scroll through more than 200 of Sally Hansen’s shades to try them on, including personalized color recommendations based on skin tone.
“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” Sally Hansen’s global marketing VP Jeremy Lowenstein said. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
The iOS app’s launch coincides with Sally Hansen’s launch of its new Miracle Gel Top Coat, as well as several new shades. To promote the app, the company has also launched its #ManiModel Hand Model Contest, which will see users potentially featured in Sally Hansen’s next social media campaign. To enter, users just have to share a photo from the ManiMatch app and use the hashtags #ManiModel and #Contest.