BEAUTY CARE

Conffianz debuts Latina-focused skincare line

BY David Salazar

FAIRFAX, Va. — Skincare company Conffianz is looking to make a mark on the skincare aisle, debuting its first line of products aimed at Latina consumers at Target this month and at Walmart in Q1 2016.

The company’s Clear & Confident line includes a facial cleanser, a facial moisturizer with SPF 30 and a skin lightener cream, as well as a kit that contains all three, and all have bilingual packaging. The latter of the three is focused on the particular needs of Latina consumers, who as a result of the melanin in their skin, are more susceptible to dark spots on their skin caused by hyperpigmentation, the company said.

“When developing our brand we really listened to Latinas,” VP Marketing Pamela Lopez said. “We found these women appreciated Spanglish messaging on our packaging and related to the Latina models in our advertising. Keeping this feedback top of mind was crucial at every point in our process.”

For the company’s CEO Peter Snitzer, the line of products is aimed at addressing needs of a segment of the beauty market that’s often overlooked.

“Latinas spend over $9 billion in the US beauty market, outspending the general population, and yet there was no brand speaking exclusively to this beauty conscious consumer,” Snitzer said. “We wanted to change that, so we created a brand that solely focuses on the unique beauty needs of Latinas.” 

In addition to focusing on Latina beauty needs, the company is also focusing on their aspirations, launching the Inexplicablemente Bella (unexplainably beautiful) scholarship. From Sept. 15 to the end of the year, Conffianz will donate a percentage of its Target sales to the scholarship fund, which is open to women of Latina descent who are entering college or vocational training. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Sally Hansen launches ManiMatch app, new top coat

BY David Salazar

NEW YORK — Nail color and care brand Sally Hansen has launched an app that allows customers to virtually try on different shades of the company’s nail polish. Using the ManiMatch app, shoppers can scan their hand and then scroll through more than 200 of Sally Hansen’s shades to try them on, including personalized color recommendations based on skin tone.

“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” Sally Hansen’s global marketing VP Jeremy Lowenstein said. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”

The iOS app’s launch coincides with Sally Hansen’s launch of its new Miracle Gel Top Coat, as well as several new shades.  To promote the app, the company has also launched its #ManiModel Hand Model Contest, which will see users potentially featured in Sally Hansen’s next social media campaign. To enter, users just have to share a photo from the ManiMatch app and use the hashtags #ManiModel and #Contest. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

HRG streamlines independent channel strategy presentation

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group has taken its popular workshop, “Creating a Winning Channel Strategy: Independent Pharmacy,” and has modified the format to streamline the content and make it available as a shorter session for manufacturers, the company announced Wednesday. 
 
“This new workshop format grew out of demand from our manufacturer clients who were looking for a subset of our traditional workshop to be accessible when their schedules can accommodate the time commitment,” HRG’s business development director Angela Pinkstaff said. “Having this flexible option is a great complement to our education offerings and adds to the already robust range of in-house services we offer our supplier clients.”
 
Consumer packaged goods manufacturers of health, beauty and wellness products can schedule a session with HRG when it is most convenient for their team. The workshop is for suppliers who may be new to the industry or haven’t had as much success in the independent segment as they desire. It covers the independent pharmacy landscape, the range of wholesale distributors serving the channel, and the unique characteristics of these stores that make up nearly 40% of retail pharmacies.
 
HRG has been actively engaged in the independent pharmacy segment since 1980. They formally started presenting these workshops four years ago, helping manufacturers understand the inner workings of, and opportunities in, this market. 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?