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Conair’s well-oiled machine

BY DSN STAFF

STAMFORD, Conn. — Further tapping into the trend of oil-infused hair styling tools, Conair has developed the new Infiniti Pro by Conair Argan Oil Treatment Strip Finishing Brush.

This brush harnesses the powers of argan oil through the replaceable argan oil treatment strip that runs through the middle of the brush. Natural boar bristles help distribute the oil through the hair, and it promises to last for multiple uses.

The results? According to the beauty brand, the brush provides up to 100% more noticeable shine, up to 55% better conditioning and up to 50% less hair breakage.

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Lumene bolsters line with skin care oil

BY Antoinette Alexander

ESPOO, Finland — In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.

Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil. The two-toned formula not only is visually stunning but the bio-active oil complex combines cranberry and cloudberry seed oils to nourish and vitalize skin. It promises to smooth and diminish the appearance of fine lines and wrinkles.

The range, which is targeted to women ages 25 years and older, leverages the power of arctic cloudberry nectar and seed oil, as well as vitamin C, to brighten and protect the skin while preventing the first signs of aging.

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Hair styling tools ‘grease the wheel’

BY Antoinette Alexander

Oils that are rich in antioxidants and vitamins are not only becoming increasingly part of skin care regimens, but they also are finding their way into hair styling tools.

Whether it is Argan, moringa, macadamia or jojoba oil, incorporating oils into such hair styling tools as straighteners, curling irons or hairbrushes is a trend sweeping the mass market. Combining the two key hair products into one is bringing to life a new breed of stylers for those looking to bring some luster to their locks. Sales of hair appliances for the 52 weeks ended Jan. 26 were $785.4 million, down 5% versus one year ago, according to IRI.

For example, the Revlon Nutrifusion line consists of three curling irons and a multi-styling straightener, each of which are coated with moringa, macadamia and Argan oils. These oils help reduce damage and restore hair’s shine each time she styles.

There’s also the Infiniti Pro by Conair straightener, which includes two removable, Argan oil-infused strips to give hair a silky, smooth finish. These oil-infused hair styling tools no doubt speak to the “mixologiste” 2014 beauty trend recently highlighted by Mintel. Combining hot technology and marketing from more than one category, beauty brands are creating new combinations with new products, packaging, marketing and merchandise, Mintel stated.

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