BEAUTY CARE

Conair launches new campaign, online contest

BY Antoinette Alexander

SAN DIEGO Conair has teamed up with Brickfish, a provider of social media marketing, to launch its “How Do You Reel It In?” campaign.

The online campaign, located at www.conair.com/223_hairstory/index.php, asks entrants to submit photos of their best bad hair days or their best good hair days. The campaign ends June 26. Entrants can then share their stories about their hair days and how the Infiniti Cord-Keeper by Conair could have helped them “reel it in.” The grand prize winner, selected by Conair from the top 200 highest scoring entries, will have the opportunity to become the official “Ask the Expert” guest blogger on Conair.com. The winner will also receive a $500 gift card and a $300 Conair gift basket.

In addition, Conair will also be giving away prizes for Most Viral and to Sign-up Sweepstakes winners. The Most Viral winner, selected from the top 200 Most Viral entries, will receive a $300 Conair gift basket. Six Sign-up Sweepstakes winners, who sign up to receive news from Conair, will be randomly selected at the end of the campaign to win an Infinti Cord-Keeper by Conair hairdryer.

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Helen of Troy enters licensing agreement with office supplies co., drug maker

BY Alaric DeArment

EL PASO, Texas A company that designs, develops and markets brand-name personal care and household consumer products plans to license one of its brands to an office products company and a drug maker.

Helen of Troy announced Friday that its OXO brand had entered two licensing agreements with Staples and pharmaceutical company UCB. The 19-year-old brand makes consumer products based on Universal Design, and products resulting from the relationships with Staples and UCB will use OXO’s resources and design philosophy.

The office tool line, OXO Good Grips, will be available in all Staples stores and on www.staples.com beginning this month. The line includes items such as push pins, staplers and staple removers.

“With these partnerships, we were able to apply our design principles in a different setting,” OXO president Alex Lee said in a statement. “Both were collaborative processes from beginning to end and executed as if they were internal OXO projects.”

With UCB, OXO has developed a syringe and packaging components for the drug Cimzia (certolizumab pegol) designed to accommodate rheumatoid arthritis patients who self-administer their medicine. The Food and Drug Administration approved Cimzia as a treatment for rheumatoid arthritis earlier this week.

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ALDI launches high-quality, low-cost Lacura cosmetic offerings for budget-savvy shoppers

BY Allison Cerra

BATAVIA, Ill. Select assortment discount grocer ALDI is introducing the Lacura cosmetic collection in its stores in 30 states across the country.

Developed by German skin care specialists, Lacura cosmetics are made with the same top-quality ingredients found in expensive labels, without the price tag. Available in a variety of brilliant shades packaged in sleek silver casing, Lacura items offer low-cost luxury for just $1.99 to $3.99 per item.

“Today’s woman is looking for an alternative to high-priced cosmetics, without surrendering quality,” said Joan Kavanaugh, ALDI’s vice president of corporate purchasing. “We are pleased to introduce these exclusive products to the marketplace, a natural progression following the successful launch of the Lacura skincare line in the U.S.”

Lacura products are engineered with natural, nurturing ingredients including candelilla wax, jojoba wax, avocado oil, seed oil, lecithin and vitamin E. Compared with $12 to $13 for cosmetic products sold by key competitors, Lacura products retail for up to 75% less. The collection is available in a variety of brilliant, long-lasting shades and includes:

  • Eye shadow: Assortment of four eye shadows sells for $3.99;
  • Mascara: Assortment of two mascaras sells for $3.99;
  • Foundation: Assortment of four foundations sells for $3.99;
  • Compact Powder/Blushes: Assortment of three compact powder/blushes sells for $3.99;
  • Lipsticks: Assortment of five lipsticks sells for $3.99;
  • Nail Polishes: Assortment of six nail polishes sells for $1.99

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