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ConAgra to fortify Swiss Miss hot chocolate

BY Tara Smith

OMAHA, Neb. ConAgra Foods is expanding its Swiss Miss line of hot chocolates, targeting women with new, functional offerings.

According to a recent survey from ConAgra, 51 percent of women look to fortified foods to get their essential nutrients and more than a third would also like to get these from such indulgent foods as chocolate. The survey of 500 women between the ages of 25 and 44 also found that nearly three-quarters of the respondents want chocolate more that any other confectionary and consume caffeine at least once a day.

Looking to meet these intersecting needs, ConAgra’s new beverage offerings include Swiss Miss Pick-me-up cocoa swirls, which contain as much caffeine as a cup of coffee, as well as the amount of calcium and Vitamin D in a glass of milk. The company’s Swiss Miss Great Start cocoa is enriched with 15 vitamins and minerals. Additionally, the new cocoas have only 110 calories and two grams of fat per serving.

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Sierra Mist brings back Cranberry Splash

BY Tara Smith

PURCHASE, N.Y. In the spirit of the holiday season, Sierra Mist for the second year is bringing back, for a limited time, Sierra Mist Cranberry Splash. And, for the first time, it will also be available in a diet version: Sierra Mist Free Cranberry Splash.

Launching this month, the beverages will be available in 20-ounce and two-liter plastic bottles, as well as in 12-packs of 12-ounce cans.

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Heart Chocolate appeals to diabetics

BY Tara Smith

TORONTO Innovative Life Sciences Corporation recently launched Heart Chocolate with CM-X, positioning it as a product that, aside from containing no sugar and few calories, provides significant health benefits for diabetics and others.

The chocolate, which provides CM-X, contains a natural proprietary compound of cinnamon and bitter melon extracts that have been developed by the company for the treatment of diabetes and related cardiovascular diseases.

According to Maggie Laidlaw, director of the Clinical Trial Division of Nutrasource Diagnostics Inc. and former associate director of Human Nutraceuticals at the University of Guelph, the bitter melon and cinnamon extracts help reduce blood glucose levels, increase glucose tolerance in diabetics and those with metabolic syndrome, reduce total and LDL cholesterol, as well as triglycerides.

Heart Chocolate was launched during the 2007 Toronto International Film Festival with sales exceeded expectations‹more than 600 bars were sold each weekend.

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