HEALTH

Comfort Now releases personal use heating products

BY Michael Johnsen

BURLINGTON, Ontario Comfort Now recently announced the release of three new pain relief solutions to its line of instant heat therapy products—the Amazing Heat Pack for Neck Pain, Knee Pain and Arthritic Pain.

Comfort Now expanded The Amazing Heat Pack line in response to high-demand from pharmacies, supermarkets and general stores to carry the world’s only portable moist heat therapy. Each specially-shaped pouch activates in 15 seconds, stays heated for 45 minutes and is reusable for over 100 times, a factor that may hold appeal to today’s more value-conscious consumer.

“Space is at a premium on retail shelves, and we wanted to bring a heat pack to market that is different from any other product out there,” stated Dawn Conner, vice president of sales and chief marketing officer for Comfort Now.

The heat pack contains a supersaturated solution of sodium acetate that crystallizes when activated by flexing a ferrous metal disc inside the pack. For reuse, customers need to re-dissolve the sodium acetate by boiling the pack for up to 15 minutes.

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Drug Fair entices customers to return with loyalty program

BY Jenna Duncan

SOMERSET, N.J. More and more drug stores are finding that loyalty programs not only encourage return visits, they also entice shoppers to spend more per visit. This philosophy has spurred the launche of loyalty programs across the nation, and New Jersey-based Drug Fair Group has caught on adding more incentives to its We Care loyalty program launched last August.

Drug Fair’s program offers shoppers rewards in addition to discounts to try to urge them to shop in Drug Fair stores more often. Furthermore, shoppers receive specialized deals because their purchases are tracked through the loyalty program using a high-tech marketing partners, Cartwheel, and technology partner 1010data of New York City, to store and process shopping data.

According to Cartwheel president and chief executive officer, Larry Aronson, “75 percent of the growth that comes from a continuity rewards program comes because of increased frequency of visits, as opposed to increased items in a basket.”

We Care loyalty club participants get points for every dollar they spend in one of Drug Fair’s 55 stores. After they earn 150 points, they receive a $5 rebate reward coupon which is good for two weeks.

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Rite Aid provides print and online resources for caregivers

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Tuesday officially launched its new “Giving Care for Parents” program with print and online resources that offer solutions to common care-giving problems, expert advice from Rite Aid pharmacists and geriatric authorities and a library of informational videos, the chain announced today.

“At Rite Aid, we know how much work it is to be a caregiver,” stated Rite Aid executive vice president, pharmacy, Mark de Bruin. “Whether you’re caring for your 80-year-old mother who suffers from dementia or your elderly neighbor who is recovering from a fall, it’s important to know you’re not alone.”

In the 20-page Caregivers Guide available at Rite Aid stores across the country, caregivers will find helpful hints on topics including financial planning, strategies for balancing their careers and personal lives and advice for living with their loved ones. The guide also has information on support groups, programs and other resources such as medical facilities and businesses that cater to seniors and caregivers.

At www.RiteAid.com, caregivers can click on “Giving Care for Parents” and find resources such as a collection of articles written by medical and geriatric professionals, nursing home staff and government experts on aging addressing common concerns such as accidents at home, long-term care, legal and financial issues and health conditions like Alzheimer’s disease.

The Web site features educational videos from Fox Learning Systems, a leading developer of online educational tools for professional and family caregivers, showing actual caregivers and elders as they deal with real situations such as dementia, long term care and nutrition. There’s a section featuring frequently asked questions relating to care-giving and information on Medicare Prescription Drug Plans. Patients also can access Rite Aid’s Rite Advice drug information counseling area to get a better understanding of medications including how to take the medication, possible side effects and dangerous drug interactions.

Caregivers also will be able to establish an online network of support through chats with other caregivers later this year.

“In addition to the online caregiver site and the caregiver guide, our pharmacists are specially trained in areas such as diabetes, heart disease and Medicare D and are always available to answer any questions, both in store and online,” de Bruin said.

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