HEALTH

Comfort Now releases personal use heating products

BY Michael Johnsen

BURLINGTON, Ontario Comfort Now recently announced the release of three new pain relief solutions to its line of instant heat therapy products—the Amazing Heat Pack for Neck Pain, Knee Pain and Arthritic Pain.

Comfort Now expanded The Amazing Heat Pack line in response to high-demand from pharmacies, supermarkets and general stores to carry the world’s only portable moist heat therapy. Each specially-shaped pouch activates in 15 seconds, stays heated for 45 minutes and is reusable for over 100 times, a factor that may hold appeal to today’s more value-conscious consumer.

“Space is at a premium on retail shelves, and we wanted to bring a heat pack to market that is different from any other product out there,” stated Dawn Conner, vice president of sales and chief marketing officer for Comfort Now.

The heat pack contains a supersaturated solution of sodium acetate that crystallizes when activated by flexing a ferrous metal disc inside the pack. For reuse, customers need to re-dissolve the sodium acetate by boiling the pack for up to 15 minutes.

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Chromax effectively fights hunger pangs, study shows

BY Michael Johnsen

PURCHASE, N.Y. Nutrition 21 on Tuesday reported that results of a randomized, double-blind, placebo-controlled clinical study published online in Diabetes Technology & Therapeutics found that Nutrition 21’s Chromax chromium picolinate significantly reduced hunger levels by 24 percent, food intake by 25 percent, and also reduced cravings for high-fat foods in adult non-diabetic overweight women.

“Study subjects were allowed to eat any type and amount of food throughout the study,” stated Dr. Steve Anton, investigator and lead author of the study. “The participants who received chromium picolinate reduced their caloric intake by an average of 365 calories per day between their baseline and final (week 8) visit.”

“These results show that Chromax chromium picolinate can be useful for overweight individuals desiring to reduce their food intake,” noted James Komorowski, Nutrition 21 vice president, technical services and scientific affairs. “The published study also provides clinical substantiation for reduced hunger and reduced cravings claims for food and supplement manufacturing companies that use Chromax in their formulations.”

The study was conducted by researchers at the Pennington Biomedical Research Center, the largest academically based nutrition research center in the world.

The randomized, double-blind, placebo-controlled, 8-week study, entitled “Effects of Chromium Picolinate on Food Intake and Satiety,” was published online in Diabetes Technology & Therapeutics and is scheduled to be released in the October 2008 print issue of the journal. 

The study population comprised 42 overweight adult women who reported craving carbohydrates. Subjects were given either Chromax chromium picolinate capsules (containing 1,000 micrograms chromium) or matching placebo capsules for 8 weeks. Food intake was directly measured at the research center’s eating laboratory at baseline, after 1 week and again after 8 weeks.

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Drug Fair entices customers to return with loyalty program

BY Jenna Duncan

SOMERSET, N.J. More and more drug stores are finding that loyalty programs not only encourage return visits, they also entice shoppers to spend more per visit. This philosophy has spurred the launche of loyalty programs across the nation, and New Jersey-based Drug Fair Group has caught on adding more incentives to its We Care loyalty program launched last August.

Drug Fair’s program offers shoppers rewards in addition to discounts to try to urge them to shop in Drug Fair stores more often. Furthermore, shoppers receive specialized deals because their purchases are tracked through the loyalty program using a high-tech marketing partners, Cartwheel, and technology partner 1010data of New York City, to store and process shopping data.

According to Cartwheel president and chief executive officer, Larry Aronson, “75 percent of the growth that comes from a continuity rewards program comes because of increased frequency of visits, as opposed to increased items in a basket.”

We Care loyalty club participants get points for every dollar they spend in one of Drug Fair’s 55 stores. After they earn 150 points, they receive a $5 rebate reward coupon which is good for two weeks.

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