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Come fly with me: Orbitz, Walgreens partnership looks to secure travelers’ health

BY Allison Cerra

CHICAGO and DEERFIELD, Ill. In an effort to keep travelers healthy throughout the holiday season, a leading global online travel company and one of the nation’s largest drug store chains have joined forces through new cross-promotional marketing programs.

Orbitz Worldwide and Walgreens said their partnership will allow them to offer exclusive travel discounts and deals to Walgreens customers on Orbitz.com — while Orbitz customers will benefit from special offers on products and services at Walgreens’ 7,600 locations — and will highlight consumer research and educational campaigns focused on being a healthy traveler.

In line with the announcement, the companies released results of a consumer poll in which 25% of holiday travelers surveyed had travel plans interrupted by unexpected illness. What’s more, 41% of respondents believed that traveling does increase their chances of getting sick and taking such preventive measures as hand-washing and using hand sanitizer (58%) or getting the flu shot (29%) boost their chances of remaining healthy during holiday travel.

 

“This re-inforces the need to educate travelers about important yet easy steps they can take to stay healthy during the holiday travel season,” said Cheryl Pegus, Walgreens chief medical officer. “As travelers place a growing emphasis on health and wellness, we’ll provide the resources and information to help them stay well throughout the year.”

 

 

Both companies will support the program with cross-promotional brand visibility, educational outreach to customers and ongoing publicity efforts throughout 2011.

 

 

“This partnership will help improve the holistic travel experience for individuals and families, first focusing on raising awareness for our customers about preventive healthcare measures that can help make for a happy holiday,” said Jeanenne Tornatore, senior travel editor of Orbitz.com. “A major underlying goal is to further educate and inform travelers and encourage them to be proactive about seeking advice from healthcare experts about how they can maintain a healthy lifestyle during the holidays.”

 

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First season of ‘Hot in Cleveland’ arrives on DVD

BY Allison Cerra

LOS ANGELES The first season of TV Land’s "hot" sitcom, starring Betty White, will be available as a two-disc DVD set on Jan. 11.

"Hot in Cleveland," starring TV veterans Valerie Bertinelli (“One Day at a Time”), Jane Leeves (“Frasier”), Wendie Malick (“Just Shoot Me”) and Betty White (“The Golden Girls”), is making its way to DVD. The two-disc set features the 10-episode season and such bonus material as the original full-length pilot, bloopers, featurettes, a set tour and more. The “Hot In Cleveland” season one DVD will be available for the suggested retail price of $26.99.

Season two of the show will premiere Jan. 19 at 10:00 p.m. ET/PT on TV Land.

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Forging ahead with turnaround plan, A&P enters sale-leaseback deal

BY Antoinette Alexander

MONTVALE, N.J. Grocer A&P, which is in the midst of a turnaround, has entered into an agreement with Winstanley Enterprises and certain affiliated entities to sell six of its retail locations for $89.8 million, exclusive of closing costs, in a sale-leaseback deal.

Winstanley agreed to purchase 100% of the company’s interest in six Pathmark retail properties located in New York, New Jersey, Pennsylvania and Delaware. The properties are 95% occupied and leased to A&P.

"This agreement is another step forward in our comprehensive turnaround strategy. We continue to analyze areas across the business to identify ways such as these to further strengthen our financial foundation and improve our performance," stated Sam Martin, president and CEO of A&P.

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