Combining asthma meds effective at reducing attacks
NEW YORK — Data from more than 60 asthma drug trials revealed that patients will likely benefit from combining medications, according to a report from Reuters.
“There were some things we expected beforehand, like that oral therapies would be inferior to inhaled steroids, but asthma is a very individual disease and some patients will not experience any symptoms, and other patients will suffer a lot from the symptoms,” lead author Dr. Rik Loijmans, from the Academic Medical Center at the University of Amsterdam, was quoted as saying.
Successfully treating asthma means taking medications that works fast as well as one that curbs swelling, Dr. Loijmans told Reuters. The researchers compared 15 different drug combinations to one another and to a treatment plan using just a low dose of anti-inflammatory corticosteroids.
The combination of "inhaled corticosteroids with LABAs — either as two separate drugs, or in a fixed dose delivered together," proved to be the most effective at reducing the number of asthma attacks that patients experienced, according to the results that were published in British medical journal, BMJ.
National Soda Summit to focus on obesity, diabetes
WASHINGTON — Public health officials from Boston, California, New York City and other jurisdictions across the nation will head to Washington for the second National Soda Summit, which begins on Wednesday.
The summit is especially timely, as the California state senate recently passed legislation to place warning labels on soda and other sugary beverages and as lawyers in New York City seek to appeal a lower court’s injunction against the city’s cap on soda serving sizes.
The summit will focus on reducing obesity, diabetes and other diseases. Researchers, physicians, nutritionists, foundation executives and health groups also will share information and strategies on how to effect policy change at the local, state and national levels.
For an agenda and a list of speakers, click here.
Jack Link’s brings ‘hangry’ to life in latest campaign
MINONG, Wis. — Jack Link’s on Monday debuted its new brand campaign, "Hangry Moments." In each ad, the lead character’s voracious hunger takes the form of a wild animal — personifying the "hangry" feelings which are quickly subdued thanks to the company’s jerky products.
“There is an emotional and physical need that isn’t satisfied by most snacks,” said Kevin Papacek, director of marketing of Jack Link’s Beef Jerky. “The ‘Hangry Moments’ campaign identifies that need and provides a solution — Jack Link’s Jerky.”
The campaign urges consumers to feed their wild side whenever they feel "hangry." It also presents a healthier, protein-filled option during times of the day when hunger strikes. The ad campaign was developed by Carmichael Lynch and will debut online and on cable tv on such channels as Comedy Central, ESPN, FX, the Onion and YouTube.
“We’re really proud of the work that we’ve done for Jack Link’s over the last decade,” said Mike Lescarbeau, CEO of Carmichael Lynch. “The ‘Hangry Moments’ campaign continues the funny, disruptive and over-the-top storytelling that has become a hallmark of Jack Link’s advertising.”