BEAUTY CARE

Colorlab cosmetics debuts at Macy’s

BY Antoinette Alexander

CHICAGO The Macy’s store here at State Street has become the first department store in the country to sell Colorlab Custom Cosmetics, which enables makeup artists to create custom blended makeup for beauty shoppers, according to local news reports.

The Rockford, Ill.-based company, founded In 1996 by makeup artist and cosmetic industry veteran Mary Swaab, previously sold its custom blended makeup at Selfridges in London, Galleries Lafayette in Paris and a department store in Mexico City.

The Macy’s opening is the first of a three-year deal with the department store chain. A second location is expected to be a Colorlab boutique that will open in December in the Lincoln Park area. The agreement with Macy’s is expected to spread the Colorlab name nationwide within Macy’s stores in such places as Los Angeles, Las Vegas and San Francisco, according to published reports.

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VO5 gets image facelift

BY Antoinette Alexander

MELROSE PARK, Ill. Extreme Style by VO5, an iconic 50-plus year old brand, is looking to reinvent itself and reach today’s younger consumer through a new Web site, print and television ad campaigns, a celebrity stylist and new packaging.

“We are shifting our focus to how hair can define individuality. Just as today’s young generation exemplifies a fresh new direction in life, VO5 begins its journey of changing the way we communicate to this highly eclectic group of influencers,” stated Robert Keen, Alberto VO5 marketing director.

Looking to spread the word online, the brand has launched the new VO5.com site where visitors can upload a photo and virtually change their look instantly. Visitors also can participate in the Ultimate Flirting Championship, where they create an avatar and work their best pick up lines live on virtual singles nationwide.

The brand is also sponsoring this year’s MySpace Concert Tour featuring artists Hellogoodbye and Polysics.

Meanwhile, the brand launched in the fall new print ads and television spots. The 30-second spots, created by Element 79, are airing on such cable stations as MTV, VH1 and FUSE and speak to a dual gender audience.

To serve as a voice for the brand, VO5 has enlisted the expertise of celebrity hair stylist Erin Anderson. It is also partnering with VH1 to be the official hairstyling product of the new reality show “America’s Most Smartest Model.”

The new Extreme Style by VO5 line includes Weightless Volumizing Mousse, Curvaceous Curls Volumizing Mousse, Max Hold Hairspray, Volume Blast Styling Spray, Ultimate Hold Power Gel and Reworkable Putty.

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FDA seizes discontinued unapproved cosmetic eyelash enhancement

BY Antoinette Alexander

WASHINGTON The Food and Drug Administration has announced that nearly 13,000 tubes of Age Intervention Eyelash have been seized because the product may, in some users, lead to decreased vision.

According to the FDA, Age Intervention Eyelash, sold and distributed by San Jose, Calif.-based Jan Marini Skin Research, is considered an unapproved and misbranded drug because it is promoted to increase eyelash growth. Before a new drug product may be legally marketed, it must be shown to be safe and effective, and approved by the FDA.

Authorities also consider the seized product, valued at about $2 million, to be an adulterated cosmetic. The product contains bimatoprost, an active ingredient in an FDA-approved drug to treat elevated pressure inside the eye.

For patients already using the prescription medication, the cosmetic product may increase the risk of optic nerve damage because the extra dose of bimatoprost may decrease the prescription drug’s effectiveness, the FDA stated. Damage to the optic nerve may lead to decreased vision and possibly blindness.

In addition, using the product may cause other adverse effects in certain people due to the bimatoprost, including macular edema, or swelling of the retina, and uveitis, or inflammation of the eye, which may lead to decreased vision.

Jan Marini Skin Research notified the FDA that it ceased manufacturing and shipping any Age Intervention Eyelash product containing bimatoprost last year.

The FDA is urging consumers, dermatologists and estheticians who may still have Age Intervention Eyelash to stop using it and discard any remaining product. The FDA also recommends that consumers consult their health care provider if they have experienced any adverse events that they suspect are related to the product’s use.

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