BEAUTY CARE

Color Wow Root Cover Up goes red

BY Antoinette Alexander

NEW YORK — Color Wow has introduced its latest shade of Root Cover Up — red.  
 


Winner of 28 major beauty industry awards, Root Cover Up is for women who color or highlight their hair. The mineral-powder formula seamlessly covers both gray roots and dark re-growth by binding with hair and perfectly in place until shampooed out, the company stated.

And now it's available in a red shade that has been tweaked and tested over the last two years to work for a variety of red tones, from ginger to copper to auburn.


"Since we launched Root Cover Up, we’ve been fielding countless calls and emails for a red shade. There are so many different shades of red that it’s been a difficult process determining the best combination of pigments to create a versatile blend. But we’ve created a shade that will work on red heads from Jessica Chastain to Julianne Moore to Florence Welch,” stated Color Wow CEO Gail Federici.
 


The new Root Cover Up shade will be available in June for $34.50 at Ulta Beauty, QVC and online at colorwowhair.com
 

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ModelLauncher Cosmetics develops makeup line for aspiring models

BY Antoinette Alexander

MIAMI BEACH, Fla. — ModelLauncher Cosmetics has introduced a line of fashion makeup for aspiring models and all women around the globe.

ModelLauncher offers a full portfolio of 27 products for eyes, lips, and face, with prices ranging from $12 to $40. The collection incorporates various color palettes that feature bold and vibrant hues, as well as softer shades and neutrals. Each product was developed and launched to help women create every-day and runway-ready looks in minutes.



The 2015 collection includes an array of both liquid and powder foundations, available in a variety of shades designed to work across a wide spectrum of skin tones. The hydrating formula provides long lasting coverage and SPF 15 sun protection, the company stated. These can be topped off with a Sheer Matte Bronzer to create a glowing, sun-kissed look, and a Mineral Blush made with natural ingredients for sensitive skin.


Utilize ModelLauncher’s gel or liquid liners to achieve looks of ultimate precision. With a few strokes of the line’s mascara, lashes attain volume, length and definition.



ModelLauncher Cosmetics offers an assortment of lip formulations to complete every look. Lip liners create definition and volume, while highlighting any one of their hydrating and long lasting lip colors.
There are more than 30 shades to choose from.

The collection’s Signature Eye Shadow Quad also allows for endless options as it incorporates four different shades to create an endless combination of looks for both day and night.

To support the cosmetics brand, the ModelLauncher website provides a community platform for aspiring models all over the world, ages 13 an older, to pursue their dreams of becoming a professional model through free online modeling contests, driven by various forms of social media including Facebook, Instagram, etc.  Past winners of the ModelLauncher Launchpad include Brandi Vicks from "Project Runway," Elizabeth Bujans who walked in Berlin Fashion Week, and Katarzyna Lukaszczuk who was featured in Inside-Poland.


 

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New Tampax Pocket Pearl co-created with teens

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Tampax tampon brand has introduced the new Tampax Pocket Pearl, a pocket-sized option of Tampax Pearl for on-the-go girls who want stylish protection that fits right in the palms of their hands.

 “One in every two girls believes their period holds them back from certain activities. We know that any day can turn into an adventure for girls, and we want to make sure nothing stands in their way, especially their periods,” stated Amanda Hill, Tampax brand director. “With help from a panel of teen girls, we designed Tampax Pocket Pearl to offer stylish, pocket-sized discretion with the same superior protection and comfort they know and trust from the full-size Tampax Pearl. Girls can now have power over their periods and feel ready for adventures that come their way any day of the month.”

On the outside, Tampax Pocket Pearl is taking period protection in a new stylish direction with four wrapper designs that were co-created by teen girls with a passion for fashion. They decided on new looks based on the latest pattern, color, graphic and runway trends. The new soft wrappers offer a perforated edge for easy opening with quiet and discreet technology. For girls on the go, Tampax Pocket Pearl fits into the palms of their hands and takes up little room in even their smallest handbags for convenience and discretion.

However, for many girls, period protection matters most. In fact, the No. 1 concern among tampon users when it comes to buying a compact tampon is not having enough protection against leaks. Tampax Pocket Pearl offers the same protection as the full-size Tampax Pearl tampon, but has a compact applicator. It is the only compact tampon with the unique built-In backup braid designed to send fluid back into the core, providing protection in a way some tampons don’t, the company stated This extra layer of protection helps capture leaks that would normally bypass other tampons, keeping fluid locked into the core. New Tampax Pocket Pearl also features FormFit technology to better eliminate the gaps that cause leaks and give girls an extra layer of protection.

Tampax Pocket Pearl is available in Regular, Super and Super Plus absorbency. Each absorbency level is clearly identified on the front of the package with a distinct color banner:

  • Yellow for Regular absorbency (box contains 18 or 36 tampons);
  • Green for Super absorbency (box contains 18 or 36 tampons); and
  • Orange for Super Plus absorbency (box contains 18 or 36 tampons).
     

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