BEAUTY CARE

Colomer relaunches Fanci-Full hair color line

BY Antoinette Alexander

NEW YORK Colomer USA has relaunched its Fanci-Full line of temporary hair color and has developed a new Web site.

The relaunch marks the first major update to the brand since its original debut in 1932.

The revamped line is a thicker, mess-proof formula that promises improved color results, added shine and enhanced hair volume. The new formula also has a fresh citrus fragrance. To give it a more modern look and feel, and to help it stand out among the sea of hair coloring boxes on the shelf, the 9-ounce bottle is dressed in a hot pink hue and features a custom cap.

Beginning in November, the company is promoting the relaunch with the tagline “Never Have a Gray Day,” and is targeting women aged 35 to 54. A new Web site is slated to launch later this week.

All six shades—Bashful Blond, Black Radiance (formerly Black Rage), Chocolate Kiss, Frivolous Fawn, Plush Brown and White Minx—are now hitting store shelves with a suggested retail price of $5.99.

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Dr. Miracles holds ‘Face Like Yours’ campaign photo shoot

BY Antoinette Alexander

NEW YORK Ethnic beauty brand Dr. Miracle’s recently held its “A Face Like Yours” photo shoot as part of the brand’s “A Face Like Yours” campaign.

The photo shoot with the brand’s creative team was held here on Oct. 23.

The campaign spotlights the “often-overlooked and extraordinary talents and beauty of everyday women.” The creative team was comprised of photographer Piper Carter, hair stylist Angie Phipps, makeup artist Nicole Williams and wardrobe stylist Mai-Lei Pecorari.

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Colomer expands hair care line with at-home repair products

BY Antoinette Alexander

NEW YORK Creme of Nature, a Colomer USA brand, recently expanded its line of hair care products with two new treatments.

The Jojoba & Olive Oil Moisture-Active Deep Conditioning and Red Clover & Aloe Daily Breakage Relief treatments are at-home hair repair systems designed to be gentle enough for consumer use yet therapeutic enough to reverse the effects of daily heat, styling and weather-related abuse.

The treatments are to be used as the second step of a hair care system that begins with the use of Creme of Nature shampoos and conditioner.

“We are particularly proud of the development of these two treatments, which allow women to reclaim the natural strength and beauty of their hair in the convenience of their own homes,” said Shawn Tollerson, vice president of marketing for Colomer Multicultural Group.

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