BEAUTY CARE

Colgate uses artificial intelligence in app-enabled electric toothbrush

BY Gisselle Gaitan

Colgate wants to help consumers change and improve the way they brush their teeth by launching a new electric toothbrush with artificial intelligence that will provide users with feedback on teeth brushing.

The Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence works with Apple's ResearchKit to crowdsource toothbrushing data for better and faster innovation, the company said. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," Patricia Verduin, chief technology officer at Colgate-Palmolive, said. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."

The toothbrush also uses Bluetooth connectivity, sonic vibrating technology and features a 3-D brushing coach to encourage better brushing habits.

Colgate’s electric toothbrush will be available for purchase in select Apple stores and at Apple.com for the suggested retail price of $99.99. 

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Walgreens sheds additional light on new store formats

BY Michael Johnsen

Deerfield, Ill.-based Walgreens will be introducing the first implementations of its new store format later this spring, or in early summer, executives said Monday night at the 36th Annual J.P. Morgan Healthcare Conference. The new format will mark the first major overhaul of the core Walgreens format since the finalization of its merger with Alliance Boots in December 2014.

The new store format will feature years of consumer learnings Walgreens Boots Alliance has been collecting, Alex Gourlay, co-COO Walgreens Boots Alliance, told Lisa Gill, a healthcare analyst with J.P. Morgan. “We've done a lot of tests and trials [measuring] customer behavior about how comfortable they are receiving services," he said. "The next stage is how do you build the partnerships, the operating model and how do you create the space in the drug store so you can actually put it all together.”

[quote-from-article]Gourlay added that new format will bring many of the services Walgreens has been perfecting under one roof — including such healthcare offerings as in-store lab services, optical services and patient care through partnerships with such companies as MedExpress. Gourlay expects to pilot the new format for as many as 18 months before rolling the model out across its footprint. "We need maybe six months, maybe 18 months, to really understand all of these components to get the right business components to scale. Some will scale individually, some will scale collectively. That's the work we're doing next," he said.

Once this new format comes together, Walgreens won't be stopping at just one store. "We have worked out many of the components, [including] the capital costs required to be able to scale that when we get to the right point," Gourlay said. "It also tells you we've been working on the retail side of the business to create the space to actually accommodate these services."

Once the pilot phase of this new retail concept is complete, Walgreens will have not problem scaling the offerings, Gourlay said. "The fantastic thing about our business is we do have just under 10,000 pharmacies today; we do service, across all of our assets, 10 million customers every single day; and we do have digital assets that are quire powerful — we have 50 million downloads of our digital app. Scalability is not the issue, it's getting the model right that's the issue."

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Revlon taps Gal Gadot as latest brand ambassador

BY Gisselle Gaitan

Revlon has named actress Gal Gadot as their latest global brand ambassador. The "Wonder Woman" star will appear in the beauty company’s Live Boldly campaign, which is designed to inspire women to express themselves with passion, optimism, strength and style, the New York City-based company said.  

"Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now," Gadot, said. "There's a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I'm so proud that I get to witness and live this amazing change."

Gadot will be joined by four additional brand ambassadors the company will announce at a later date. She also will begin appearing on behalf of Revlon across all media platforms beginning in January.

"Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents," Fabian Garcia, president and CEO of Revlon, said. "Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflects what it is for women to live boldly in today's world.”

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