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Suavitel, Fabuloso unveil advanced formulations

BY Gisselle Gaitan

Colgate-Palmolive, the parent company of Suavitel and Fabuloso, shared new innovations that are now available from both brands.

The latest from Suavitel, which called the complete line, aims to ease the laundry process with new technology in its formulation that allows for an advancement in the softening of clothes, provides long-lasting color protection and fewer wrinkles, the company said.

When it comes to the cleaning agent Fabuloso, The New York City-based company unveiled the new complete collection. The latest offering from the brand aids in the removal of limescale, cuts through grease and gets rid of stains while providing a fresh fragrance, the company said.

Suavitel Complete is available in the field flower and morning sun fragrances, which retail from $2.99 to $6.99 each. Fabuloso’s complete line comes in the floral burst and cool mist scents that retail from $1.69 to $3.99 each. Both innovations from the brands can be purchased nationwide in a variety of retailers and through select e-commerce outlets. Further information can be found on Suavitel and Fabuloso’s websites.

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Canada Dry expands ginger ale offerings

BY Gisselle Gaitan

Canada Dry is refreshing its line of classic ginger ale by adding a new flavor to its portfolio. The Canada Dry Ginger Ale and Lemonade is the latest offering from the Dr Pepper Snapple Group brand, and it contains classic ginger ale with a splash of lemonade. The Plano, Texas-based brand’s launch follows more than a decade of growing sales.

“Canada Dry has seen 11 years of consecutive growth, which is a testament to our consumer loyalty and ability to develop great tasting flavor combinations, taste-tested and approved by our consumers,” Dave Falk, vice president of marketing for Canada Dry, said.

The brand will be promoting the launch with an ad campaign that will feature a new character called Ginger Man. This guru, which is to be played by Cullen Moss, is on a mission to give consumers guidance on how to taste nirvana, the company said. Ginger Man will accompany an integrated campaign consisting of national television commercials, audio streaming program advertising and an extension across social, digital and media channels.

“Relaxing with a Canada Dry has always been part of its heritage,” Doris Chung, senior vice president and creative director at Deutsch, said. “With the launch of its new product, ginger ale and lemonade, we were able to bring this concept to life through Ginger Man. We’re excited to debut this modern guru and share the secrets of relaxation with the world.”

Canada Dry Ginger Ale and Lemonade is now available for purchase at retailers nationwide.

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Poland Spring Sparkling debuts new line-up

BY Gisselle Gaitan

Sparkling Poland Spring Natural Spring Water, which is made with real spring water, fruit flavors and bubbles, unveiled a new lineup to consumers.

The Poland Spring, Maine-based company launched 10 new flavors — lively lemon, lemon lime, zesty lime, orange, triple berry, summer strawberry, raspberry lime, black cherry, pomegranate lemonade and simply bubbles — that is free of calories and contain no sugars, sweeteners or colors.

“Poland Spring Sparkling is unique because it is made with 100% natural spring water, just like the water the Poland Spring brand has offered since 1845,” Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said. “While other sparkling waters create brand hype, we believe in keeping it real. For Poland Spring Sparkling, that means only water from natural springs, along with great-tasting natural fruit flavors and the addition of uplifting bubbles.”

Poland Spring’s sparkling water is available for purchase through delivery with ReadyRefresh by Nestlé. The brand’s new offering comes in three bottle sizes — a 20-oz., 1 liter, .5 liter and in 12-oz. cans. Retailers in the Northeast region, including supermarket, club stores, convenience stores and chain drug stores will carry the product. Further product information can be found on the company’s website.

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