BEAUTY CARE

Colgate-Palmolive adds two members to board of directors

BY Antoinette Alexander

NEW YORK Colgate-Palmolive appointed Helene Gayle, president and CEO of Care USA, and Joseph Jimenez, CEO of Novartis AG, to serve on its board of directors, effective March 1.

The company also announced that Jill Conway, a director since 1984, will retire from the board, effective May 7 at the end of her current term. Former president of Smith College, Conway has contributed to the company’s success for 26 years, especially through her focus on Colgate’s “pay per performance” programs, leadership succession practices and global diversity initiatives, the company stated.

Gayle currently guides the strategy and management of Care USA, a humanitarian organization. As an expert in the global public health field, she brings to Colgate’s board an understanding of the importance of health and hygiene around the world where Colgate’s oral and personal care products are sold.

Jimenez was named CEO of Novartis AG in January 2010, having previously led Novartis Pharmaceuticals and Novartis Consumer Health units beginning in 2007. Jimenez, whose experience also includes serving as former president and CEO of Heinz Europe and Heinz North America, brings to the board leadership experience in the consumer products industry.

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Sales down for Revlon in Q4

BY Antoinette Alexander

NEW YORK Lower sales of Revlon and Almay color cosmetics, as well as Mitchum antiperspirant/ deodorant, hampered Revlon’s fourth quarter and resulted in a 6.3% drop in U.S. net sales.

For the quarter ended Dec. 31, net sales in the United States were $187 million, down $12.6 million, or 6.3%, compared with $199.6 million in the year-ago period. Revlon stated that the decline was driven primarily by lower net sales of Revlon and Almay color cosmetics and Mitchum, partially offset by higher net sales of Revlon ColorSilk hair color.

Total net sales for the quarter were $344.6 million, compared with $334.2 million in the year-ago period, an increase of 3.1%. Excluding favorable foreign currency fluctuations of $16.8 million, total net sales slipped by 1.9%.

Net income during the quarter was $12.8 million, or 24 cents per diluted share, compared with $11.3 million, or 22 cents per diluted share, in the year-ago period.

Net cash provided by operating activities during the quarter totaled $32.3 million, compared with net cash used in operating activities of $10.8 million in the year-ago period. Free cash flow in the quarter was $28.2 million, compared with negative free cash flow of $12.9 million in the same period last year.

The beauty company noted that for the first half of 2010 it is launching several new key products including:

  • Revlon PhotoReady Makeup, which contains photochromatic pigments that bend and reflect light to give a flawless, airbrushed appearance in any light. The ad campaign promoting the launch will feature actress and Revlon spokesperson Halle Berry.
  • Revlon ColorBurst Lipstick, which features elasticolor technology that provides an instant burst of rich, true color that feels virtually weightless on the lips. The ad campaign for Revlon ColorBurst Lipstick, which is available in 20 shades, will feature actress and Revlon spokesperson Jessica Alba.

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Maybelline New York’s ColorStudio goes on tour

BY Antoinette Alexander

NEW YORK Maybelline New York kicked off in February its ColorStudio, a traveling beauty destination where shoppers can get one-on-one consultations with the color experts.

As the official makeup sponsor of Mercedes-Benz Fashion Week New York, Maybelline New York’s ColorStudio immerses consumers in an engaging experience that allows them to interact with Maybelline New York’s products like Color Sensational and the new Eye Studio Collection of eye shadows, eyeliners and mascaras as seen on the runways. In addition, consumers can receive backstage tips and tricks from top makeup artists and editors.

“As the beauty sponsor of Mercedes-Benz Fashion Week New York, we help create the looks that can define a season,” stated Serena Giovi, VP marketing for Maybelline New York. “Beauty and fashion go hand-in-hand and can be accessible to everyone. ColorStudio allows us to bring our backstage expertise and color authority to our consumers and let them recreate these looks with our line up of colorful and innovative products.”

The beauty tour, which runs through late June, is stopping at major events as well as Walgreens locations throughout the country. It kicked off in Houston on Feb. 13 and is slated to hit New York City on March 5 and 6. For additional dates and cities visit www.Maybelline.com/colorstudio.

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