BEAUTY CARE

Colgate launches new Optic White Toothbrush + Whitening Pen duo

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

The toothbrush is specially designed with polishing bristles and whitening cups to help remove surface stains. The built-in whitening pen, which stores inside the toothbrush’s handle, contains a whitening gel that adheres to teeth after application and starts working on contact.

"We are very excited to share our latest oral care innovation, which offers consumers a more convenient way to clean and whiten their smiles at home," stated Philip Durocher, VP and GM, U.S. Oral Care at Colgate-Palmolive. "Our new Colgate Optic White Toothbrush + Whitening Pen leverages advanced science to deliver advanced whitening in a simple and easy way that fits right into the existing brushing routine."

The Colgate Optic White Toothbrush + Whitening Pen is the newest addition to the Colgate Optic White line of products.  To achieve whiter teeth in one day, the manufacturer suggests using the Colgate Optic White Toothpaste, Mouthwash, and Toothbrush + Whitening Pen all together.
 

 

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Update: P&G officially unveils smartphone-enabled toothbrush

BY Antoinette Alexander

CINCINNATI — Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

According to P&G, the toothbrush connects via Bluetooth 4.0 technology to the Oral-B App to provide real-time guidance while you brush, and it records brushing activity as data that you can chart on your own and share with your dentist to create smarter, more personalized brushing routines.

Furthermore, pre-tests of the app have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.

The Bluetooth 4.0 technology will be available in a variety of Oral-B electric toothbrushes, including the new sophisticated and elegant Oral-B SmartSeries.

Features and benefits include —

  • Bluetooth 4.0 connectivity: Links electric toothbrush to smartphone app via low-energy Bluetooth;
  • Oscillating-rotating-pulsating technology: Removes up to 100% more plaque than a regular manual toothbrush;
  • Six different cleaning modes: Daily cleaning, deep clean, whitening, gum care, sensitive and tongue cleaning;
  • Compatible with six different brush heads: CrossAction, Precision Clean, 3D White, Sensitive, Floss Action and TriZone;
  • Pressure sensor: Signals and decelerates the speed when the user is brushing too hard; and
  • Travel accessories: Protects the brush and charger during travel.

The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with global rollouts — including the SmartSeries — launching in June. The new Oral-B App will be available in iOS in May and in Android in August.

 

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Not Your Mother’s hair care to add retail locations, SKUs for 2014

BY Antoinette Alexander

TAMPA, Fla. — Not Your Mother’s hair care is starting off the year with a bang as it adds more than 10,000 new U.S. retail locations and nearly doubles its SKU count for 2014.

The brand has expanded from approximately 15,000 U.S. retail locations to more than 25,000 in the first quarter of 2014.   

As part of its expansion, the brand has inked new retail distributions deal with Kmart, Safeway, Kroger and Harmon. Kmart is bringing the brand to 1,100 of their stores, Safeway to 1,314 stores, Kroger to 800 stores and Harmon to 200 stores. 

Eleven new styling products — as well as shampoos, conditioners and treatment products — were introduced to retailers for the 2014 lineup, making it a total of 26 products, not counting travel size items. A shampoo and conditioner matching the Beach Babe Texturizing Sea Salt Spray are two of the new items — along with a thickening styling product, cream styling mousse, an extreme hold hair gel and the first product in the line — to be marketed to both men and women, a fiber glaze cream.
 

 

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