BEAUTY CARE

Colgate gets music fans ready for Latin Grammys

BY Gina Acosta

NEW YORK — Colgate is launching a multicultural marketing campaign aimed at fans of Latin music.

Colgate Optic White has renewed its partnership with the Latin Recording Academy to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.

The brand is inviting music fans to enter for a chance to win tickets to the 2016 Latin GRAMMY Acoustic Session in Los Angeles on Sept. 21 to see headliner and two-time Latin GRAMMY winning pop duo Sin Bandera, and show opener, the talented Mexican singer Carlos Rivera. From July 18 through Sept. 11, Los Angeles residents can enter for their chance to win tickets to the exclusive event at The Theatre at Ace Hotel in downtown L.A., by visiting local retail stores, or online at OpticWhiteStyle.com. 

"In 2015 we brought smiles to music fans with performances by Natalia LaFourcade and Julieta Venegas; this year's performances by Sin Bandera and Carlos Rivera are guaranteed to make a lasting impression that will bring a smile to the face of everyone in the theatre," said Carla Kelly, General Manager, Colgate-Palmolive, multicultural marketing. "It doesn't matter the genre; music is an integral part of Hispanic culture and triggers smiles in everyone who hears it; we are thrilled to be part of this unique music event to celebrate Latin culture."

The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today's most talented Latin musicians. For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.

 

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NO-AD becomes first mass-market sunscreen to go paraben-free

BY Gina Acosta

ORLANDO — NO-AD Sun Care has become the first mass market sunscreen product line to go both paraben- and retinyl palmitate-free.

Parabens are the most widely used preservatives in cosmetics and personal care products, while retinyl palmitate is a form of vitamin A that has antioxidant properties.

"While there is no evidence that sunscreens with paraben or retinyl palmitate pose an issue," said Krisztina Toth, Brands and Trade Marketing Manager, NO-AD Sun Care, "many customers and consumers wanted a paraben- and retinyl palmitate-free product."

NO-AD has also launched two new sun care products, plus all NO-AD bottles and sprays have been redesigned with a new, fresh look, vivid fun colors, and a stylized beach umbrella in various contrasting hues.

The two new products include:

NO-AD Baby Sun Care Lotion SPF50
• Paraben-free. Retinyl palmitate-free. PABA-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.
• Beneficial ingredients:  Aloe, Vitamin E, cocoa seed butter.
• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).
• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.
• Lower cost per ounce than national brands. 13 oz.  MSRP $8.99

NO-AD Baby Sun Care Stick SPF50
• Easier application than other brands; no drag due to organic beeswax; perfect for delicate baby skin!
• Paraben-free. Retinyl palmitate-free. PABA-free. Oxybenzone-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.
• Beneficial ingredients:  Organic beeswax, Vitamins C and E, cocoa seed butter.
• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).
• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.
• Lower cost per ounce than national brands. 0.65 oz.  MSRP $4.99

According to the CDC, sunscreen use is particularly low among people with lower incomes, presenting the likelihood of skin cancer incidences in these populations. Consistent with NO-AD's philosophy of providing affordable, high-quality sun protection, the brand is offering five-ounce lotions for $3.50 at select Walmart stores.  Products include SPF30, Sport SPF50, Kids SPF50, and new Baby SPF50.

All NO-AD sunscreen products are lightweight and fast-absorbing. All NO-AD sunscreens are also PABA-, paraben-, and retinyl palmitate-free. NO-AD products are not tested on animals.

NO-AD is available principally in mass, food and drug retailers throughout the U.S. and in 25 countries.

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Exuviance launches new body firming concentrate

BY Gina Acosta

PRINCETON, N.J. — NeoStrata's Exuviance, creator of the original Glycolic Acid peel, is expanding its product line with a new innovation that promises firmer skin on the body.

Exuviance says its new Body Tone Firming Concentrate has a potent firming formula that helps to address the weakened support matrix that can lead to looseness, a dimpled appearance and thin, crepe-like skin texture on the arms, legs, and stomach. Exuviance Body Tone Firming Concentrate has a triple firming complex of patented NeoGlucosamine, Citrafill and AminoFil that targets collagen and cushions skin's matrix to create a supportive, firming network for the body.

A special rollerball applicator massages skin, stimulating circulation while delivering the high potency firming body treatment. Pure caffeine, a known energizer and body toning agent, further helps to smooth and refine body contours.

"Anti-aging efforts are all too often concentrated on the face, but our bodies show signs of environmental stress and aging, too," says Barbara Green, head, R&D and clinical research, NeoStrata Company, Inc. "This patented Triple Firming Complex along with Caffeine can really help address the crepe-like and dimpled skin that can appear as we age."

Exuviance Body Tone Firming Concentrate, which has an MSRP of $57, is available at ULTA and other beauty retailers nationwide. 

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