BEAUTY CARE

Colgate gets Amazon Dash Button

BY Deena M. Amato-McCoy
Amazon just made ordering toothpaste a little bit easier.
 
The retail giant teamed up with Colgate-Palmolive to launch the Amazon Dash Button for Colgate, which enables shoppers to stock up on the brand’s dental hygiene essentials, including toothpaste and toothbrushes, with the click of a button.
 
By launching Amazon’s mobile shopping app, consumers can connect the Dash Button via their home Wi-Fi network. Once connected, a single press of the Dash Button automatically places shoppers’ orders of the branded merchandise. Amazon Prime members are entitled to free shipping.
 
"We’re very excited for the launch of the Amazon Dash Button for Colgate,” said Bill Van de Graaf, VP and general manager, North America oral care marketing, Colgate-Palmolive. “With this seamless in-home shopping experience, we’re able to put dental care products at consumers’ fingertips.”
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Merz Aesthetics launches Mederma AG line

BY David Salazar
RALEIGH, N.C. — Merz North America division Merz Aesthetics on Monday announced the launch of its new Mederma AG skincare line. Mederma AG products are formulated with glycolic acid for exfoliating and hydrating and is hypoallergenic as well as scent, soap and paraben free. 
 
The Mederma AG line includes a facial cleanser that’s compatible with all skin types and can be used on sensitive areas, a facial toner, a face cream that removes dead skin cells from damaged or rough skin and smoothes the appearance of fine lines or imperfections, a body cleanser and hand and body lotion. 
 
“The Mederma brand has been a staple in medicine cabinets for decades, and with the Mederma AG line, the brand is continuing to evolve to meet consumer needs,” said  Jim Hartman, VP and U.S. head of Merz Aesthetics marketing and OTC. “The full Mederma AG line is designed to bring the efficacy Mederma is known for into a daily skincare regimen. It not only provides immediate rejuvenation but it also supports cellular turnover by restoring proper moisture balance.”
 
Mederma AG is currently available on Amazon.com, with a planned roll-out at Walgreens.com, CVS.com, Target.com and Walmart.com set for spring 2017. 
 
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Ulta’s growth to continue with 100 stores in 2017

BY DSN STAFF
There is no denying it: Ulta Salon Cosmetics & Fragrance is on a roll.
 
The retailer will open 100 stores this year, including its first-ever location in Manhattan.
 
Shares of Ulta rose 38% last year, about four times higher than the Standard & Poor’s 500 Index’s gain, Bloomberg reported, and its annual revenue has quadrupled to $3.9 billion since it went public 10 years ago.
 
“They are changing the way people shop as they have allowed people to buy both mass and prestige, as well as get salon, brow and other services which historically would have been done at multiple locations,” said Brian Yarbrough, an analyst at Edward Jones & Co., in the report. “No other retailer offers all three in the same spot.”  
 
To read more, click here.
 
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