BEAUTY CARE

Colgate asks women to put their health first

BY Gina Acosta

NEW YORK — Colgate Total is launching a social media campaign to encourage women to make healthy habits, and especially oral health, a priority.

The brand is encouraging consumers to share a "healthy selfie" on social media using #MyColgateSelfie and #NWHW. A "healthy selfie" is simply a photo of a person participating in any activity that contributes to overall health and wellness, whether it's enjoying a nutritious snack, getting in a quick yoga session, enjoying the outdoors with your family, or using Colgate Total to help improve your oral health.

"Too often women put their health on the backburner without even realizing it," said Philip Durocher, VP and GM, U.S. Oral Care Marketing, Colgate-Palmolive. "National Women's Health Week reminds women to put their health first."

The campaign from Colgate comes right before the start of National Women's Health Week, which runs May 8 through May 14. National Women's Health Week is led by the U.S. Department of Health and Human Services Office on Women's Health.

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Trendy men’s brand Beard Guyz expands distribution

BY Gina Acosta

GLENDALE HEIGHTS, Ill. — Hot new men's beauty brand Beard Guyz is expanding its distribution to several drug stores and mass retailers. 

The brand recently announced that Beard Guyz products are now available at Walgreens, Meijer, Target, Giant Food and other retailers nationwide.

Universal Beauty Products launched the Beard Guyz brand of men’s products last year, and consumer response to the brand has been positive and growing.

“There were relatively no products for taking care of beards,” Howard Brauner, VP of new product development at Universal Beauty Products said last year. “It was really an online cottage industry. 

But with some studies showing that beards can be dirtier than toilets, Brauner knew he was onto something. The result was Beard Guyz, a complete regimen for beard care. The lineup includes Daily Wash 35 (the total number of ingredients in the formula), Deep Conditioner 25, Balm for Course Hair, Balm for Fine to Medium Hair and Beard Oil 25. The ingredients are high quality, natural and organic. All SKUs are priced at $14.99. The company plans to add a fragrance this year.

 

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Waterpik unveils new portable water flosser

BY Gina Acosta

FORT COLLINS, Colo. — Consumers on-the-go will be thrilled to know they don’t have to skip their flossing routines when they leave home now that Waterpik has launched a portable water flosser.

The new Waterpik Cordless Freedom Water Flosser is smaller and doesn’t need to be plugged in, which makes it perfect for travel or small sinks. The unit can easily be stored in a medicine cabinet at home. And because it is fully water proof, it is perfect for use in the shower.

The Cordless Freedom Water Flosser also features five tips, a high-volume, covered reservoir, a hygienic tip storage compartment and an advanced pressure control system with 10 settings.

The Waterpik Cordless Freedom Water Flosser is available at drugstores and mass retailers for a suggested price of $44.99.

 

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