BEAUTY CARE

Colgate announces CEO Cook to take over as chairman

BY Antoinette Alexander

NEW YORK Colgate-Palmolive has announced that, consistent with previously announced succession plans, Reuben Mark will retire as chairman of the board and as a director of the company, effective Dec. 31, and that Ian Cook, current chief executive officer and president and a member of the board, will take on the additional role of chairman, effective Jan. 1, 2009.

Cook, speaking on behalf of the board, stated, “We are extremely grateful for Reuben’s outstanding leadership of Colgate’s board as its chairman for more than 22 years. He was deeply committed to a strong tradition of board strategic oversight and corporate governance excellence, which we look forward to continuing.”

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CoverGirl kicks off launch of Outlast Lipstain with celebrity unveiling

BY Antoinette Alexander

HUNT VALLEY, Md. Young Hollywood celebs Jessica Lowndes, Willa Holland, Leven Rambin and Emily Van Camp celebrated the launch of the CoverGirl Outlast Lipstain when Rihanna’s personal makeup artist, Mylah Morales, unveiled the beauty essential of 2009 at bebe Rodeo Drive.

The party kicked off the beauty partnership between CoverGirl and bebe and an exclusive preview of CoverGirl Outlast Lipstain free with a $100 purchase between Dec. 12 and 14 before the product hits retail shelves at mass.

Beginning in January, CoverGirl Outlast Lipstain will be available at mass in 10 shades. It will have a suggested retail price of $7.29.

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Vaseline launches campaign for prescription-strength therapeutic lotion

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Vaseline brand has launched an integrated campaign for its new Clinical Therapy Prescription-Strength Lotion. Kicking off the campaign were residents of Kodiak, Ala.

As previously reported by Drug Store News, the new Vaseline Clinical Therapy, currently available over-the-counter at retail with a suggested retail price of $5.49, promises to provide instant relief, long lasting protection and sustained recovery to dry skin.

To help prove the efficacy of Clinic Therapy Lotion, Vaseline turned to Petal Ruch, mother of four, vocal instructor and resident of Kodiak, a town with a population of 6,000 people. As part of the “Prescribe the Nation” campaign, if she liked the lotion, she could then “prescribe” it to anyone else she thought needed the product. Nearly 1,000 members of the community were prescribed in the first two weeks. Many of these people’s stories will be featured in the ad campaign created by Bartle Bogle Hegarty, running on morning, primetime and cable TV and in magazines such as Prevention, Shape and Self.

To drive consumer engagement, Vaseline partnered with OgilvyOne to create the prescribethenation.com Web site. Visitors to the site can track the spread of the lotion nationwide, download coupons and watch videos of Kodiak residents sharing their skin stories.

On the site consumers can also enter the “Prescribe the Nation” sweepstakes for a chance to win a trip for four to Alaska by creating digital postcards that prescribe a caring message and Clinical Therapy to those they care about. No purchase is necessary. The sweepstakes ends Feb. 26, 2009.

Vaseline has also partnered with the Everyday Health Network, an online health destination. Vaseline will have editorial and sponsored skin care content. There is also a Q&A section with Everyday Health skin care expert Dr. Jessica Wu and online polls. In addition, Wu will participate in public relations efforts to announce the Vaseline Clinical Therapy driest skin cities list and provide winter skin tips.

The campaign is also being supported through in-store marketing initiatives including live in-store education and demonstrations, at-shelf sampling, in-store signage and displays, online retail samples and instant redeemable coupons. The initiatives began in October and will expand into 2009.

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