BEAUTY CARE

Colgate, Aetna combine on dental health initiative

BY Antoinette Alexander

HARTFORD, Conn. Colgate-Palmolive has teamed up with Aetna to educate Aetna members about the association between oral health and systemic health, to promote preventive dental care and to provide education about using Colgate Total.

As part of the initiative, Aetna has made available to its members Colgate Total coupons and products, along with education materials on the association between oral health and overall health in its Aetna Navigator newsletter and member brochures. Colgate Total is the only toothpaste both approved by the FDA and accepted by the American Dental Association to reduce and help prevent the gum disease gingivitis.

Also, during October, Colgate toothbrushes and trial size toothpastes were made available for employer annual enrollment fairs. The partners are planning to offer continuing education to physicians and dentists on the association between dental conditions and medical conditions such as diabetes.

Research shows there is an association between serious gum disease and certain chronic conditions like stroke, diabetes and heart disease. Though research to improve the understanding and exact nature of this relationship is ongoing, much evidence suggests that the benefits of having a healthy mouth may be significant.

Aetna recently launched the Aetna Dental/Medical Integration program, consisting of educational outreach and enhanced benefits for pregnant women and its members who have certain chronic health conditions. The program is designed to encourage at-risk members to seek dental care, improve their oral health and, potentially, reduce overall medical costs. The program was developed after Aetna evaluated the results of a published research analysis conducted with Columbia University College of Dental Medicine on the value of integrating dental and health benefits.

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Lornamead’s Finesse gets a new look

BY Antoinette Alexander

STAMFORD, Conn. Personal care company Lornamead is celebrating Finesse’s 25th anniversary with new packaging throughout the entire range of shampoos, conditioners and styling products.

The new packaging features a three-dimensional burst, designed to reflect the nature of all three formulations using primary colors. For example, Enhancing Shampoo is blue, Moisturizing Shampoo is pink and Volumizing is green.

“On the occasion of the brand’s 25th birthday, it was fitting that this popular hair care line from the ‘80s got an update,” stated George Russell, chief executive officer of Lornamead.

New York-based firm Muts & Joy designed the new packaging.

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L’Oreal to acquire Turkish hair care company

BY Antoinette Alexander

PARIS L’Oreal group has announced an agreement to acquire Turkish hair care products company Canan.

The deal is subject to closing conditions and customary governmental review, including antitrust clearance. L’Oreal expects that the acquisition of Canan will be accretive from 2009.

Founded in 1981, Canan achieved sales of €26 million in 2006, mainly through its brand Ipek, which is in fourth position in the mass-market hair care segment.

Ipek is widely distributed throughout Turkey, both in mass market and traditional retail outlets. Canan has a factory near Istanbul.

According to Patrick Rabain, president of consumer products, “The Turkish cosmetics market is expanding strongly and has a very large growth potential. The acquisition of Canan will bolster our positions in hair care products, the largest segment in the market. With its commercial dynamism and its extensive presence in retailing channels, Canan will also accelerate the development of the division’s other brands.”

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