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Colgate, actress Danica McKellar partner to promote healthy oral care habits this school year

BY Antoinette Alexander

NEW YORK — Colgate has partnered with actress, author and education advocate Danica McKellar for the “Smile for Picture Day” annual back-to-school campaign to better equip families with the resources they need to help their kids achieve a healthy smile.

During Smile for Picture Day, beginning now and lasting through October, Colgate's fleet of mobile dental vans will travel to more than 150 elementary schools, providing free dental screenings to children in need. In addition, Colgate's oral health curriculum reaches approximately 3.5 million children in all 50 states throughout the year, and more than 750,000 kids through Colgate's longstanding partnership with the Head Start program of the Department of Health and Human Services.

According to a recent Colgate study, a majority of parents believe a healthy smile can contribute to academic success — 83% recognize that maintaining good oral health can keep a child from missing school, while 43% report that a dental related illness has kept their child home from school.

Several studies have demonstrated a connection between poor dental health and low grade-point averages and, in some cases, children with poor oral health are nearly three times more likely to miss days at school than their peers due to dental pain. In addition to encouraging proper brushing and regular dental check-ups, parents can download the "Colgate Tooth Defenders" app. This educational app is available for free via iTunes or Google Play and is specially designed for children in Kindergarten through third grade to help make fighting cavities fun through a series of games.

For more than 20 years, Colgate has been reaching children in classrooms across the United States with free dental screenings and education through its Bright Smiles, Bright Futures program.

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Medical groups form Coalition to Prevent ADHD Medication Misuse

BY Michael Johnsen

WAYNE, Pa. — Several organizations last week formed the Coalition to Prevent ADHD Medication Misuse to help prevent misuse, abuse and diversion of ADHD prescription stimulant medication. The coalition will initially focus its efforts on college students. 
 
“The misuse, abuse and diversion of prescription drugs is a concern of student affairs administrators across the country," stated Kevin Kruger, president of NASPA – Student Affairs Administrators in Higher Education. "Often, students who inappropriately use ADHD prescription medications don’t realize the consequences it may have on their academic career and future livelihood. As an association that represents more than 14,000 professionals, it is imperative that we increase awareness of the serious impact of ADHD prescription misuse.” 
 
“As a member of CPAMM, the [American Academy of Family Physicians] is spearheading research to characterize current approaches to prevention of misuse in primary care of ADHD medications in teens and young adults that can guide identification of potentially impactful primary-care based strategies that reduce ADHD medication misuse … and that reinforce appropriate ADHD medication use,” commented Julie Wood, VP Health of the Public and Interprofessional Activities for AAFP.
 
Members of CPAMM include AAFP, Children and Adults with Attention-Deficit Hyperactivity Disorder, the Jed Foundation, NASPA – Student Affairs Administrators in Higher Education, the BACCHUS Initiatives of NASPA and Shire. CPAMM has also enlisted student advisors to help inform the coalition’s strategies and messaging.
 
Although reported rates of nonmedical use vary, a 2013 study at one large public university indicated that 9.3% of college students reported nonmedical use of prescription stimulant medication in the past year. 
 
Recognizing that misuse, abuse and diversion of ADHD prescription stimulant medication is a concern among college students, CPAMM has aligned on two strategic initiatives: research and educational programs. This year, CPAMM will conduct market research to examine the perception and attitudes of college students with regard to ADHD prescription stimulant misuse, abuse and diversion to help inform educational campaigns designed to help prevent nonmedical use.
 
Throughout 2014-15, CPAMM plans to survey medical professionals to identify primary-care based strategies to help reduce ADHD medication misuse. In addition, the coalition will conduct focus groups among college students and administrators to try to gain a better understanding of how the college environment affects the issue. With the results of this research, CPAMM intends to develop peer-to-peer interventions for use by college students to help prevent the nonmedical use of ADHD stimulant medications. Also, the coalition will evaluate potential partnerships with other organizations, associations and programs that reach college students. 
 
 
 
 
 
 
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Reed’s to debut kombucha beverage

BY Ryan Chavis

LOS ANGELES — Reed's, a manufacturer of natural foods products, will add an organic coffee kombucha beverages to its line of Culture Club Kombucha. It's expcted to arrive on store shelves across the country this fall, and will be showcased at the Natural Products Expo in Baltimore from Sept. 18 to 20. 
 
“The kombucha culture is traditionally grown in a tea base. We decided to try to grow the culture in a coffee base instead and were excited by the results. With 83% of American adults drinking coffee every day, it made sense for us to marry an organic coffee with our signature long-aged kombucha,” said Chris Reed, founder and CEO of Reed’s. “Recently, we had married coconut water and our Kombucha in a new product launch that is now one of our top-selling varieties. We’re excited to share this new category innovation. Our largest distributors have already shown enthusiasm for this new product.”
 
The nine varieties of live and organic Reed's Culture Club Kombucha, as well as the companie's other products — Reed's Ginger Brews and Virgil's Natura Sodas — are available in natural food stores and grocery stores across the country. 
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