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Coke Zero turns five

BY Allison Cerra

ATLANTA Coca-Cola’s Coke Zero continues to thrive in the beverage sector as it celebrates its fifth year on the market this month.

Coke Zero was created in 2005 to meet consumer demand for real Coke taste with zero calories — joining Coca-Cola and Diet Coke to form a perfect trio of brands offering a choice to anyone seeking great cola taste. Coke Zero is poised to break into the top 10 most popular U.S. sparkling beverages, Coca-Cola said.

“Introducing a new product, especially one carrying the name of one of the world’s most recognizable and loved brands, is both exciting and challenging,” said Katie Bayne, president and general nanager of sparkling beverages for Coca-Cola North America. “Coke Zero has proven to be an innovation that continues to grow five years after its launch. The brand is successful because it filled a need for an underserved consumer — young adults, especially males, who were looking for great Coca-Cola taste with zero calories. In a world where new products rise and fall all the time, great taste, relevant marketing, strong distribution and loyal consumers have helped Coke Zero to thrive.”

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P&G’s Children’s Safe Drinking Water program to aid Pakistan flood victims

BY Allison Cerra

CINCINNATI Procter & Gamble’s not-for-profit program is teaming up with the U.S. State Department’s Pakistan Relief Fund.

P&G said its Children’s Safe Drinking Water program will provide 28 million PUR water treatment packets to help flood victims in Pakistan. The program utilizes PUR packets, a water-purifying technology developed by P&G and the Centers for Disease Control and Prevention, to help reduce sickness and death resulting from drinking contaminated water. One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

"P&G’s commitment to help in times of natural disasters is how we fulfill P&G’s purpose to touch and improve lives," said Bob McDonald, P&G chairman, president and CEO. "P&G is eager to bring clean drinking water to the people of Pakistan by partnering with USAID and the U.S. State Department’s Pakistan Relief Fund so that our many partners in Pakistan can provide more than a quarter of a billion liters of clean drinking water."

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Cream of Wheat brand expands with Cinnabon variety

BY Allison Cerra

PARSIPPANY, N.J. B&G Foods’ Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon’s cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

The launch of the new instant hot cereal will be supported through a host of strategic marketing programs.

 

"Cinnabon’s partnership with Cream of Wheat is a perfect example of our strategy to align our brand with companies that create delicious, innovative products, that, in turn, add value to both brands’ equities, as well as for consumers," said David Wenner, president and CEO of B&G Foods.

 

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