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Coke Zero turns five

BY Allison Cerra

ATLANTA Coca-Cola’s Coke Zero continues to thrive in the beverage sector as it celebrates its fifth year on the market this month.

Coke Zero was created in 2005 to meet consumer demand for real Coke taste with zero calories — joining Coca-Cola and Diet Coke to form a perfect trio of brands offering a choice to anyone seeking great cola taste. Coke Zero is poised to break into the top 10 most popular U.S. sparkling beverages, Coca-Cola said.

“Introducing a new product, especially one carrying the name of one of the world’s most recognizable and loved brands, is both exciting and challenging,” said Katie Bayne, president and general nanager of sparkling beverages for Coca-Cola North America. “Coke Zero has proven to be an innovation that continues to grow five years after its launch. The brand is successful because it filled a need for an underserved consumer — young adults, especially males, who were looking for great Coca-Cola taste with zero calories. In a world where new products rise and fall all the time, great taste, relevant marketing, strong distribution and loyal consumers have helped Coke Zero to thrive.”

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Mintel: Whole grains gain momentum in food, beverage sector

BY Allison Cerra

CHICAGO More than 3,700 products boasting a "whole grain" claim have launched in the United States since 2005, according to a new report by Mintel.

Since 2005, the whole grain product claim consistently has been in the top 20 among all food and beverage claims, Mintel noted in its global new products database. Furthermore, the share of all products with whole grain claims consistently has risen since that time. In 2005, just 2.3% of all new product launches had a whole grain claim, whereas in 2010, this has grown to 5.6%. Many products with a whole grains claim are stamped by the Whole Grains Council, which has put its logo on more than 4,400 products in the United States and 20 other countries.

"While sales of these products are still small, there are a lot of good signs for the whole grain market," said Mintel senior analyst David Browne. "Nearly 6% of all food products and 18% of all-natural food products launched in 2010 have the whole grain claim. Innovations in unexpected places, including beverages and dairy products, will also drive sales."

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Cream of Wheat brand expands with Cinnabon variety

BY Allison Cerra

PARSIPPANY, N.J. B&G Foods’ Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon’s cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

The launch of the new instant hot cereal will be supported through a host of strategic marketing programs.

 

"Cinnabon’s partnership with Cream of Wheat is a perfect example of our strategy to align our brand with companies that create delicious, innovative products, that, in turn, add value to both brands’ equities, as well as for consumers," said David Wenner, president and CEO of B&G Foods.

 

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