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Coke Zero kicks off Playbook of Possibilities contest

BY Allison Cerra

ATLANTA Coke Zero is looking to give football fans a chance to win once-in-a-lifetime experiences with its new contest.

Coke Zero’s Playbook of Possibilities will launch an online game to challenge fans to use their knowledge of and passion for football to create their own plays for chances to win exciting prizes, including a grand-prize trip to the Chick-fil-A Bowl in Atlanta on Dec. 31. The Playbook Challenge game runs from Aug. 31 to Oct. 25, and players can participate every day for a chance to earn more points and more chances to win.

“With its Playbook of Possibilities, Coke Zero is giving fans a way to enjoy the college football game day in a whole new way,” said Bill Kelly, SVP Coca-Cola trademark brands at Coca-Cola North America. “Just as Coke Zero defies convention by offering real Coke taste and zero calories, we’re giving football fans a chance to win great prizes and experiences when they explore new possibilities.”

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Trop50 launches Farmstand Apple

BY Allison Cerra

CHICAGO Tropicana has expanded its Trop50 brand with a new flavor.

New Trop50 Farmstand Apple contains a crisp apple flavor with 50 calories per 8-oz. glass, a full day’s supply of vitamin C and is a good source of antioxidant vitamin E. Starting in late August, the new Trop50 Farmstand Apple flavor now is available in 59-oz. containers for a suggested retail price of $3.59.

Trop50 is sold in stores nationwide.

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P&G helps families save money during BTS season and beyond

BY Allison Cerra

CINCINNATI Procter & Gamble is kicking off a savings initiative just in time for the back-to-school season.

Now through September, P&G brands Olay, Pringles, PUR, Tampax, Tide and Luvs will present specially marked packages with money-saving coupons. Coupons’ values range from $2 to $55, and when combined can add up to $90 of savings.

Every three months, P&G said it will add more brands to the in-pack coupon savings offering.

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