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Coke Zero kicks off Playbook of Possibilities contest

BY Allison Cerra

ATLANTA Coke Zero is looking to give football fans a chance to win once-in-a-lifetime experiences with its new contest.

Coke Zero’s Playbook of Possibilities will launch an online game to challenge fans to use their knowledge of and passion for football to create their own plays for chances to win exciting prizes, including a grand-prize trip to the Chick-fil-A Bowl in Atlanta on Dec. 31. The Playbook Challenge game runs from Aug. 31 to Oct. 25, and players can participate every day for a chance to earn more points and more chances to win.

“With its Playbook of Possibilities, Coke Zero is giving fans a way to enjoy the college football game day in a whole new way,” said Bill Kelly, SVP Coca-Cola trademark brands at Coca-Cola North America. “Just as Coke Zero defies convention by offering real Coke taste and zero calories, we’re giving football fans a chance to win great prizes and experiences when they explore new possibilities.”

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Coors Light Silver Bullet bottle hits store shelves

BY Allison Cerra

BROOMFIELD, Colo. Coors is launching a resealable bottle this September in line with football season.

The new Coors Light 16-oz. resealable Silver Bullet aluminum pints in alumi-tek bottles deliver portability with a resealable twist-off cap and wide-mouth opening for a smooth pour, Coors said. The bottle also features the cold-activated mountains on the unbreakable, 100% recyclable bottle that helps keep beer cold and is perfect for any occasion.

“The Coors Light Silver Bullet bottle represents a great opportunity for us,” said Rick Gomez, VP Coors family of brands. “We’ve seen our past innovations drive share and volume growth, and we’re going to really leverage the Silver Bullet bottle to gain incremental distribution.”

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Dr Pepper, Lou Holtz to give $1 million in college tuition

BY Allison Cerra

PLANO, Texas Dr Pepper has teamed up with ESPN college football analyst and Hall of Fame head coach Lou Holtz to give away $1 million in college tuition.

Dr Pepper has kicked off its annual Million Dollar Tuition Giveaway, which allows fans to enter for a chance to win various prize levels at DrPepper.com by submitting a video explaining why they deserve college tuition. The videos will be judged by a panel, which includes Holtz, and will be based on the inclusion of Dr Pepper, a college football and tuition theme, the impact of free tuition on the applicant’s life and overall presentation quality. In addition to the video submissions, Dr Pepper also will be giving away tuition through a number of retailer-specific promotions.

Last season’s Million Dollar Tuition Giveaway grand prize winners were able to continue their academic pursuits, putting fans closer to the game through education.

“Dr Pepper and Lou Holtz are kicking off football season in a major way with the Dr Pepper Million Dollar Tuition Giveaway,” said Dave Fleming, marketing director for Dr Pepper. “Together, we’re going to make paying for college a little easier for Dr Pepper fans this football season.”

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