Coke Zero enters partnership with football star Jerome Bettis
PITTSBURGH — Coke Zero is teaming up with football star Jerome Bettis in a year-long partnership.
To kick off the partnership, Coca-Cola has pledged $5,000 to benefit the annual Jerome Bettis Asthma and Sports Camp through the The Bus Stops Here Foundation and the American Respiratory Alliance of western Pennsylvania. The free event is designed for children from western Pennsylvania who are diagnosed with asthma to learn about their condition and how they can be physically active in a safe environment. Activities include educational sessions with asthma experts from Children’s Hospital of Pittsburgh, as well as sports activities led by Bettis and other volunteer athletes from the area.
The partnership between Coke Zero and Bettis also will include opportunities for fans across the greater Pittsburgh area to win prizes redeem My Coke Rewards points for a chance to win Coke Zero prizes, personalized Jerome Bettis prizes, or even a VIP party with Bettis at his Grille 36 restaurant in Pittsburgh. The year-long partnership also will include Coke Zero-sponsored events and personal appearances by Bettis in the greater Pittsburgh community.
"We are incredibly proud to support the work being done by The Bus Stops Here Foundation," said Jim Dinderman, VP Sales for the Pittsburgh market unit for Coca-Cola Enterprises. "We are always looking for innovative ways to inspire happiness and provide refreshment for Pittsburgh fans as they cheer their team to victory. Through our collaboration with Jerome Bettis, we look forward to adding fun and exciting ways for fans to celebrate their love of the game."
Neutrogena, actress Gabrielle Union aim to dispel skin cancer myths
LOS ANGELES — Neutrogena and actress Gabrielle Union are urging people to make skin cancer prevention part of their daily, year-round routines on the heels of a recent national survey that found just 13% of all women in the United States wear sunscreen on a daily basis.
The survey, commissioned by Neutrogena and executed by Harris Interactive, also showed that 56% of women surveyed believe the growing rate in skin cancer is due to lack of education. Additionally, among those who have ever used sunscreen, 76% of white women and 63% of Hispanic women use it to protect themselves from skin cancer, compared with just 46% of African-American women.
A common belief is that darker skin tones offer a natural barrier from the sun’s damaging rays. However, these myths can often lead to lax and dangerous sun safety behaviors. Committed to eradicating skin cancer, Neutrogena is dedicated to help save lives through year-round prevention, education and protection efforts.
Furthermore, the recent survey reveals that while 76% of all women believe daily sunscreen use is important in helping prevent skin cancer, the average woman does not begin using it until she is nearly 30, long after significant skin damage has already been done. As Union aims to help spread the importance of sun safe behaviors, Neutrogena seeks to educate women by dispelling common skin cancer myths, such as:
I am not at risk of getting skin cancer from sun exposure, because my routine (e.g., work, drive to work, indoor hobbies and vacations) doesn’t include any outdoor activities. Dermatologists find that brief sun exposures throughout the year can add up to significant damage for everyone, especially those with fair skin.
SPF 30 is all the SPF protection I need; anything higher is all the same. If you do not apply enough sunscreen (1 oz. for your body and 1 tablespoon for your face) or you apply your sunscreen incorrectly, it may result in a lower SPF than the labeled protection level. Higher SPF sunscreens also provide additional sunburn protection under extreme UV conditions. If you think you may under-apply sunscreen, you should look for an SPF 50 or higher sunscreen with proven Helioplex technology for best protection.
An annoying mole or sore that won’t go away is just that — annoying, nothing to worry about. Sometimes what people may perceive as an annoying sore that will not go away, or a mole that has changed in size or color, is actually something more serious and possibly an early form of skin cancer. An annual skin cancer screening is necessary to identify cancer in its early stages. Neutrogena and the ASDS urge people to take skin health seriously and sign up for a free skin cancer screening with a dermatologist in their community at Chooseskinhealth.com.
A tanning bed is safer than UV rays from the sun. Exposure to the ultraviolet light from tanning beds can impact your skin in a variety of ways — including wrinkles, sun spots and freckles. If you are seeking a tanned appearance, consider sunless tanning products like Neutrogena MicroMist Tanning Sunless Spray, a no-rub, hands-free aerosol spray that provides streak-free, all-over tan without damaging skin.
Dark-skinned men and women are not at risk for sun damage and skin cancer. Though naturally dark-skinned people have a much lower risk of skin cancer than fair-toned people, this does not make them immune to skin cancer. Interestingly, among those who have ever used sunscreen, 76% of white women and 63% of Hispanic women use it to protect themselves from skin cancer, compared with just 46% of African-American women. Cases of skin cancer in people with darker skin are often not detected until later stages, when it is more dangerous. The overall melanoma survival rate for African-Americans is only 77%, versus 91% for Caucasians.
Since summer is almost over and the sun isn’t as strong, I don’t need to wear sunscreen every day. Sun’s harmful rays are as deadly during the colder seasons as they are during summer. In fact, even under cloud cover, it is possible for the sun to harm your skin and eyes, so it is important to protect yourself with sunscreen, sunglasses and protective clothing even in cloudy weather.
Only UVB radiation can cause skin damage. Both UVA and UVB rays cause sunburns and damaging effects, such as skin cancer. UVB rays account for 80% of the sun’s damage and UVA for 20%, so look for a sunscreen that protects from both, called "broad-spectrum." Not all broad-spectrum sunscreens are equally effective, however. For the best in sun protection, look for broad-spectrum sunscreens with at least SPF 30, especially those with proven sunscreen technology like Helioplex that are formulated with the ideal balance of UVA and UVB filters.
Teenagers and young people don’t have to worry about skin cancer. It only affects older adults. Melanoma is the most common form of cancer in young adults ages 25 to 29 years. It is also increasing faster in women ages 15 to 29 years than in men of the same age group.
Gillette, Olympians celebrate ‘Get Started’ campaign with ceremonial shave
LONDON — Such Olympians as Ryan Lochte, Alain Bernard and Liam Tancock, among others, celebrated Gillette’s "Get Started" campaign on Sunday with a ceremonial shave that took place in the Gillette Lounge at the P&G Family Home.
This honorary shave served to not only celebrate the company’s global campaign, but also to honor these Olympians and their accomplishments during the London 2012 Olympic Games.
“These athletes exemplify Gillette’s conviction that in athletics and in life, a great start can go great lengths toward being successful in your endeavors,” said Patrice Louvet, president of Global Shave Care for P&G. “Gillette is linked to great starts for more than 800 million men around the world every day and through these athletes, our ‘Get Started’ campaign is aimed at educating and provided the next generation of men with a great start in their lives.”
As part of Gillette’s global “Get Started” campaign, Lochte also presented a check worth $25,000 to the USOC’s P&G|Team USA Youth Sports Fund, a fund aimed at providing broader access to youth sports development. Lochte is one of 25 Gillette brand ambassador athletes at this year’s Olympic Games who are inspiring and encouraging future generations of men and Olympians to achieve greatness through great starts in athletics and life. This Gillette campaign was the first program launched as part of P&G’s global partnership with the IOC and support of the Olympic Movement, which carries through the next five Olympics to the 2020 Games.
The Gillette Lounge within the P&G Family Home is a refuge providing men with many of the creature comforts they typically enjoy at home. Featuring a grooming lounge, pool tables, video games and a viewing area, the Male Grooming Space allows athletes and their families to unwind from the day and get prepared for a great start the following day.