Coke Zero becomes Coke ‘0-0-7’ for James Bond promotion
LONDON Coca-Cola Great Britain is briefly changing the name and image of Coke Zero to Coca-Cola Zero Zero 7 for a promotional partnership with with Sony Entertainment to bolster the hype of the latest James Bond film, “Quantum of Solace.”
Additionally, the bottles of the beverage will be revamped to feature photos of leading actor Daniel Craig, the Coca-Cola Zero Zero 7 and ‘0-0-7’ logo.
Coca-Cola Great Britain’s brand director, Bobby Brittain, said in a news release, “We’re delighted to be involved in this exciting project. The new edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men.”
The Coca-Cola Zero Zero 7 package and bottle-redesign marketing campaign was the brainchild of Amsterdam-based Wieden & Kennedy. It will run globally for two months.
Diamond Foods adds two more snack offerings to its products
STOCKTON, Calif. Diamond Foods announced this week an expansion of its snack line, with the launch of its Emerald Cocoa Roast Almonds and Sea Salt & Pepper Cashews.
The new almonds feature a combination of dry roasted and baked-in flavor of dark chocolate, the company stated, without the added calories and fat found in traditional chocolate-dipped nuts. The cashews capitalize on the rise in popularity of this flavor profile among snackers, and also provide protein for a boost of natural energy.
Emerald offers Cocoa Roast Almonds in 11 ounce “on-the-go” canisters and convenient 2.5 ounce packets. Sea Salt & Pepper Cashews come in 10 ounce canisters and 2.0 ounce packets. The lid of the canisters also offers portion-control, by dolling out exactly one serving, at 1.5 ounces.
“Consumers everywhere are looking for snack options that offer new and innovative flavors, without added guilt. With Sea Salt & Pepper Cashews and Cocoa Roast Almonds, we have developed nutritious options that satisfy both a sweet tooth and savory cravings, without an increase in fat or calories,” said Andrew Burke, senior vice president of marketing for Diamond. “Based on the positive consumer feedback we’ve received for both products and our healthy lifestyle-oriented packaging, we are excited to be able to introduce them on a national level.”
Walgreens files injunction to halt tobacco sales ban
SAN FRANCISCO Less than a month after San Francisco mayor Gavin Newsom put his signature on a law to ban retail pharmacies from selling tobacco products, a national chain wants to stop it.
Attorneys for Walgreens have requested an emergency injunction with the San Francisco Superior Court to stop the law from going into effect and hope to have it heard Tuesday. The law is scheduled to go into effect Oct. 1.
Walgreens and several other chains have called the proposed ban unfair because it applies only to retail pharmacies, but not to big-box stores or supermarkets. The chains and the National Association of Chain Drug Stores have also questioned the law’s efficacy, saying that people will simply go elsewhere to buy tobacco products.
Health officials in neighboring Marin County have proposed a similar ban, as have officials in Boston.