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Coca-Cola, UN Women enter collaboration to support economic empowerment among women

BY Allison Cerra

NEW YORK — Coca-Cola has teamed up with United Nation’s organization UN Women to promote women’s economic empowerment.

The partnership, which stems from UN Women’s strategic plan and Coca-Cola’s 5 By 20 initiative — which looks to enable the economic empowerment of 5 million women entrepreneurs across the Coca-Cola value chain by 2020 — will help develop and implement programs to help break down barriers for female entrepreneurs in the small businesses that the Coca-Cola system touches. In addition, the organizations will collaborate to provide increased access to business skills training, financial services and support networks of peers and mentors.

“We believe there is no better time to invest in women as engines of economic growth and sustainable development. Women are the fastest-growing economic force, and no business or economy will be able to grow without them,” Coca-Cola chairman and CEO Muhtar Kent said. “This partnership with UN Women, which leverages their extensive expertise, will greatly impact our efforts to enable the empowerment of women around the world.”

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FMI, GMA put ‘facts up front’

BY Allison Cerra

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry’s front-of-pack nutrition labeling system.

The groups renamed the Nutrition Keys system to Facts Up Front, which is designed to help consumers make informed purchasing decisions, while also providing valuable information about "nutrients to encourage" — nutrients essential for a balanced diet — as well as those currently underconsumed by most Americans, the organizations said.

As part of the campaign launch, FMI and GMA also have launched a website, FactsUpFront.org.

"The food and beverage industry is committed to providing consumers with the products, tools and information they need to achieve and maintain a healthy diet and active lifestyle," GMA president and CEO Pamela Bailey said. "Through our $50 million comprehensive, multifaceted consumer education campaign, we will bring the Facts Up Front program alive for consumers and help them understand and use this important new tool."

Added FMI president and CEO Leslie Sarasin, "The food retail industry is committed to feeding families and enriching lives by providing customers with the information they need to make healthy choices. The Facts Up Front icons move key nutritional information into full view, helping busy shoppers more easily make the most informed dietary decision they can for their families."

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P&G outlines new social, global environment commitments at Clinton Global Initiative

BY Allison Cerra

NEW YORK — At this year’s Clinton Global Initiative, Procter & Gamble unveiled three new initiatives that will benefit families around the world.

P&G said the sustainability investments reaffirmed the company’s "commitment to responsible growth." This year’s initiatives include:

  • The Pampers/UNICEF “1 pack = 1 vaccine” campaign, to eliminate maternal and neonatal tetanus by 2015. Since 2006, Pampers and UNICEF have provided more than 300 million vaccines to help protect 100 million mothers and their babies from maternal and neonatal tetanus;

  • By 2013, help 100 million U.S. households convert to cold water washing. The initiative, which is in partnership with the Alliance to Save Energy, and through its Tide brand and Future Friendly conservation education campaign, is part of P&G’s corporate sustainability goal of converting 70% of total global washing machine loads to cold water washing by 2020; and

  • Through its Children’s Safe Drinking Water Program and its partners, P&G will provide more than 300 million liters of clean drinking water to 2 million people affected by the drought and famine in East Africa. The efforts, P&G said, will help prevent 10 million days of illness in East Africa.

P&G, which has partnered with the Clinton Global Initiative for six years, also recognized five global partners — National Geographic, Target, U.S. Agency for International Development, UNICEF Uganda and The Carrefour Group — for helping the company either meet or exceed previously set commitments that were made at the Clinton Global Initiative.

“The Clinton Global Initiative is an opportunity to reaffirm P&G’s commitment to responsible growth and to improving life throughout the world, and this year is no exception,” P&G chairman, president and CEO Bob McDonald said. “Now more than ever, it’s critical for companies like P&G to be a force for good in the world, and by connecting our employees and brands with thousands of partners who share our Purpose and values, we can achieve meaningful change that touch and improve lives.”

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