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Coca-Cola seeks patent on new sugar-free fiber drink

BY Jason Owen

ATLANTA — Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

As the patent noted, "the present invention relates generally to the field of beverages and beverage concentrates. In particular, the invention relates to a novel sugar-free beverage concentrate with fiber."

The Chronicle noted, the new drink can be either carbonated or noncarbonated and also can be frozen and used in any known beverage dispenser.

Coca-Cola’s preferable goal, as the application noted, is to have the fiber content of the concentrated beverage from between 15% and 25% in a weight/volume percentage, but may vary from as little as 0.1% to about 30%. "The fiber content of the sugar-free beverage concentrate is present in a weight/volume percentage of between about 0.1% and about 30%, preferably between about 1% and about 25%, more preferably between about 10% and about 25% and even more preferably between about 15% and about 25%."

Consuming the recommended amount of dietary fiber in a daily diet is an important part of a healthy diet, according to some health experts. As the Mayo Clinic noted, fiber can help lower cholesterol levels, helps control blood sugar levels and also can help to maintain a healthy body weight.


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Giant-Carlisle collects $587,545 for hunger relief in late February, early March

BY Alaric DeArment

CARLISLE, Pa. — Ahold USA’s Giant-Carlisle banner raised nearly $600,000 for a hunger relief program in February and March, the supermarket chain said.

Giant-Carlisle said customers at Giant Food Stores and Martin’s Food Markets donated $587,545 as part of the Bag Hunger campaign between Feb. 24 and March 9. Another campaign will take place in September.

"Hunger is a reality for far too many, affecting 1-in-6 Americans," Giant-Carlisle president Rick Herring said. "We are thankful for the generosity of our customers, associates and vendors who donated to our recent Bag Hunger campaign."

The donated food will be presented to food banks in Pennsylvania, Maryland and Virginia, the company said.

 

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Bumble Bee offers health, wellness tips with e-book

BY Alaric DeArment

SAN DIEGO — Bumble Bee Foods has introduced a quarterly e-book on health and wellness, the company said Wednesday.

"BeeWell for Live — A Living Guide" offers wellness advice, tips and recipes created in collaboration with Bumble Bee registered dietitians Stephanie Clarke and Willow Jarosh, as well as fitness coach Jennifer Grayeb and celebrity chef Scott Leibfried.

The first edition, centered around the new year and spring, includes tips on setting measurable goals, crafting a fitness routine, recipes for fast and simple meals, and tips for shopping at neighborhood farmers markets.

"The ‘BeeWell Living Guide’ is an integral part of our overall brand efforts to promote healthy lifestyles and deliver on our mission," Bumble Bee SVP marketing and corporate social responsibility Dave Melbourne said. "It brings to life our health-and-wellness brand platform, providing content that’s very authentic and hopefully resourceful for readers, with the help of our longtime partners, a fantastic team of wellness and lifestyle experts."

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