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Coca-Cola reorganizes services

BY Anna Mcgrath

ATLANTA Coca-Cola announced the merge of its global business services, global IT and transformational productivity to form one unit now known as global business and technology services.

The aim of this recent union is to better universal business efficacy, explained Coca Cola. Harry Anderson, current VP and controller, will head the new organization beginning July 1.

Plans for several other alternations to current staff positions have been made and will be announced at the company’s July board of directors meeting.

New staff positions will be effective August 1 Ann Taylor, current VP and CFO, Transformational Productivity, will head up Global Business Services July 1.

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Daisy Cottage Cheese offers opportunity for a fresh refrigerator make-over

BY Anna Mcgrath

DALLAS Daisy Cottage Cheese kicks off their “Freshen Up Your Fridge” contest to help encourage Americans to clean their refrigerators of unhealthy foods and replace them with more fresh, all-natural products.

One lucky grand prize winner will receive a year’s supply of Daisy Brand Cottage Cheese, a new Whirlpool Latitude refrigerator and an exclusive in-home visit by a registered dietitian to help teach them about healthier foods for their refrigerators.

“So many Americans try to eat healthy, but don’t realize that many foods contain unnecessary additives and preservatives,” said Kim Galeaz, registered dietitian. “I’m partnering with Daisy Brand Cottage Cheese to show how simple it is to freshen up your refrigerator and choose more great-tasting, nutrient-rich foods, like Daisy Brand Cottage Cheese.”

Entries are now being accepted until Aug. 31, 2009. Consumers can log on to www.freshenupyourfridge.com to enter and share why and how their eating habits could be improved through a fresh refrigerator makeover.

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Spam wants consumers to ban ‘monotony’

BY Allison Cerra

AUSTIN, Minn. To give their fans something else to chew on, this month the makers of Spam products are launching a multi-faceted ad campaign that will educate Spam users on how to spice up their everyday meals.

The new spot television, national print and radio advertisements, and revamped Web site, www.spam.com, play on the brand’s playful personality to give its fans real, useful ways to enjoy Spam products.

“Our goal is to build upon the recent success of Spam product sales by showing our consumers simple and creative ways to use Spam products more often,” said Dan Goldman, senior product manager of Spam. “These advertisements take everyday recipes a step further to say, ‘Spam products can banish mealtime monotony.'”

Launching a cohesive series of messages across all media  print, television, radio and web, brings to life the campaign’s theme. “Break The Monotony.”

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