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Coca-Cola paves way for new president

BY Gisselle Gaitan

It has been announced that Coca-Cola has elected a new senior vice president and president of Coca-Cola North America, or CCNA. James L. “Jim” Dinkins, the current president of the Minute Maid business unit and chief retail office of CCNA, will be taking over for J. Alexander “Sandy” Douglas Jr., who previously announced his retirement.

“I am incredibly grateful to James Quincey and everyone within our North American system for giving me the opportunity to lead our business through a period of phenomenal change,” Douglas, said. “I feel incredibly positive about what lies ahead for our system because I have tremendous confidence in James, Jim Dinkins, our CCNA leadership team, our bottlers and our people throughout the United States and Canada.”

In his new role which will take effect on Jan. 1, Dinkins will report to current president and CEO, James Quincy. In order to ensure a smooth transition for the role, Douglas will formally retire on March. 1.

Dinkins began his career within the Atlanta-based company in 1988, and since then has held a variety of roles including senior vice president, sales in national retail for select grocery, club and convenience retail customers. He also was president of the 7-Eleven global customer team. 

“I am honored and humbled to lead CCNA during a time of great opportunity in our industry. I am excited about James’ vision for the company, and I am thankful to Sandy for his leadership in building a strong foundation for Coca-Cola North America," Dinkins said. 

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Pop-Tarts brings fan favorite back to store shelves

BY Gisselle Gaitan

After requests from fans of the Pop-Tarts products to bring back a discontinued flavor, the brand has decided to give into demand and bring the Frosted Strawberry Milkshake flavor back to store shelves. For a limited time, consumers will be able to purchase the toaster pastries beginning in December.  

"It's been five years since Pop-Tarts has offered this limited-edition variety. Ever since, Frosted Strawberry Milkshake has been our most highly-requested flavor among fans on social media, so we're excited to treat them again," Angela Gusse, director of marketing for Pop-Tarts, said.

The Frosted Strawberry Milkshake flavor contains a creamy, strawberry-flavored filling that can be enjoyed toasted, un-toasted or straight from the freezer, the company said. The Battle Creek Mich.-based brand also announced that the product will be available at retailers nationwide.

Pop-Tarts are part of Kellogg's, whose brands include Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more. 

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Hershey’s goes for triple the chocolate with new Cookie Layer Crunch flavor

BY Gisselle Gaitan

Hershey's had added even more chocolate to its Cookie Layer Crunch product line. The Hershey, Pennsylvania-based company has announced the debut of the Triple Chocolate flavor, which is made from chocolate crème, chocolate cookie bits and milk chocolate.  

"Following the successful launch of Hershey's Cookie Layer Crunch last year, it was evident that Hershey fans couldn't get enough of the delicious layers of our newest innovation in chocolate treats," Edward Edson, senior brand manager at Hershey's Franchise, said. "Due to the popularity of the product, the brand wanted to expand our flavor profile of Hershey's Cookie Layer Crunch to offer more delicious combinations, and from that we developed Triple Chocolate."

The Cookie Layer Crunch bars originally launched in December of 2016, now feature four flavors:

  • Triple Chocolate: milk chocolate layered with chocolate crème and chocolate cookie bits;
  • Caramel: milk chocolate layered with caramel and shortbread cookie bits;
  • Vanilla Crème: milk chocolate layered with vanilla crème and chocolate cookie bits; and 
  • Mint Crème: dark chocolate layered with mint crème and chocolate cookie bits. 

Hershey’s Cookie Layer Crunch in Triple Chocolate can be purchased at retailers nationwide for the suggested retail price of .99 cents for a 1.4-oz. sized bar, a 2.1-oz. king sized bar and a 6.3-oz. nine-piece stand-up bag at the suggested retail price of $4.19.  

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