Coca-Cola partners with Suja Life
SAN DIEGO — Organic, cold-pressured juice company Suja Life announced its minority investment and distribution partnership with the Coca-Cola Company on Wednesday.
Coca-Cola will increase product distribution and manufacturing facilities, distributing it through the Odwalla chilled direct store delivery system. Goldman Sachs’ Merchant Banking Division has also made a minority investment in the company.
"When we started our home-delivery juicing company in San Diego about three years ago, we couldn't have imagined the incredible growth and consumer demand that we face today," Jeff Church, co-founder and CEO of Suja, said. "As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners. As these new partnerships begin, nothing will change in Suja's promise to its fans: our juice will always be organic, non-GMO, cold-pressured, and free of any additives."
Named the No. 2 Most Promising Company in 2015 by Forbes, Suja launched the first USDA organic, non-GMO, cold-pressured juice available for less than $4.
"Suja's commitment to excellence in its beverages, operations and mission has positioned it as a leader in the rapidly-growing organic juice segment," Mike Saint John, president of Coca-Cola North America’s value added dairy and natural health beverages division, said. "This, coupled with the resources of The Coca-Cola Company including our unmatched distribution system, will expand availability of this delicious beverage."
Inventure Foods to launch organic Jamba At-Home smoothies
PHOENIX — Inventure Foods on Wednesday launched USDA-certified organic varieties of its Jamba At-Home smoothies in Strawberries Wild and Razzmatazz flavors.
Organic Strawberries Wild contains strawberries, organic non-fat yogurt and bananas, while Organic Razzmatazz consists of a blend of blueberries, raspberries, strawberries, bananas and organic non-fat yogurt. The 100-calorie flavors are gluten-free and provide a 100% daily value of vitamin C.
"As American food demands change, we are seeing more organic options in grocery aisles," Dan Hammer, SVP and general manager of the frozen division at Inventure Foods, said. "Not surprisingly, the organics market has increased 12% from 2013-2014 and is projected to hit double digits again in 2015. Of course, with this growth comes supply demands. With our new Jamba At-Home organic varieties, made with simple ingredients like real strawberries and raspberries, consumers can enjoy their favorite Jamba smoothie in organic form anytime, anywhere."
The organic smoothies will be sold in 8 oz. packages with a suggested retail price of $4.99 to $5.99.