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Coca-Cola partners with Suja Life

BY DSN STAFF

SAN DIEGO — Organic, cold-pressured juice company Suja Life announced its minority investment and distribution partnership with the Coca-Cola Company on Wednesday.

Coca-Cola will increase product distribution and manufacturing facilities, distributing it through the Odwalla chilled direct store delivery system. Goldman Sachs’ Merchant Banking Division has also made a minority investment in the company.

"When we started our home-delivery juicing company in San Diego about three years ago, we couldn't have imagined the incredible growth and consumer demand that we face today," Jeff Church, co-founder and CEO of Suja, said. "As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners. As these new partnerships begin, nothing will change in Suja's promise to its fans: our juice will always be organic, non-GMO, cold-pressured, and free of any additives."

Named the No. 2 Most Promising Company in 2015 by Forbes, Suja launched the first USDA organic, non-GMO, cold-pressured juice available for less than $4. 

"Suja's commitment to excellence in its beverages, operations and mission has positioned it as a leader in the rapidly-growing organic juice segment," Mike Saint John, president of Coca-Cola North America’s value added dairy and natural health beverages division, said. "This, coupled with the resources of The Coca-Cola Company including our unmatched distribution system, will expand availability of this delicious beverage."

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Inventure Foods to launch organic Jamba At-Home smoothies

BY DSN STAFF

PHOENIX — Inventure Foods on Wednesday launched USDA-certified organic varieties of its Jamba At-Home smoothies in Strawberries Wild and Razzmatazz flavors.

Organic Strawberries Wild contains strawberries, organic non-fat yogurt and bananas, while Organic Razzmatazz consists of a blend of blueberries, raspberries, strawberries, bananas and organic non-fat yogurt. The 100-calorie flavors are gluten-free and provide a 100% daily value of vitamin C.

"As American food demands change, we are seeing more organic options in grocery aisles," Dan Hammer, SVP and general manager of the frozen division at Inventure Foods, said. "Not surprisingly, the organics market has increased 12% from 2013-2014 and is projected to hit double digits again in 2015. Of course, with this growth comes supply demands. With our new Jamba At-Home organic varieties, made with simple ingredients like real strawberries and raspberries, consumers can enjoy their favorite Jamba smoothie in organic form anytime, anywhere."

The organic smoothies will be sold in 8 oz. packages with a suggested retail price of $4.99 to $5.99. 

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Poll: 2-in-5 time-strapped Americans look for breakfast on the go

BY Michael Johnsen

LOS ANGELES — In a national consumer poll of 10,000 U.S. consumers on their breakfast eating and food-buying preferences released by Instantly Tuesday, data indicates that time is a big factor in making decisions about what to eat for the first meal of the day. According to the study, when time is a constraint, Americans are likely to get something on the go (43%) or skip the meal all together (21%). When eating on the go, 63% of respondents might grab something from home, 45% would go to a drive-thru restaurant and 31% might stop at a convenience store or gas station. 
 
“In the U.S., with longer work days that break out of the 9-to-5 model, timing and convenience has become a deciding factor in what many Americans eat in the morning,” state Andy Jolls, chief marketing officer at Instantly. “But that doesn’t mean demand for breakfast foods is low. If companies can provide breakfast in a format that accommodates busy schedules while appealing to taste and nutrition, they could see significant incremental growth.”
 
The study, polled in June 2015, explores issues around convenience, fast food and time constraints for what’s traditionally considered the most important meal of the day. Results reveal more than half of Americans do not consistently eat breakfast every day of the week, with 12% rarely eating breakfast at all. For those who rarely have breakfast, lack of time is the second most-selected reason for not doing so, next to not having an appetite in the morning.
 
When time isn’t a factor, Americans say taste and health benefits are the most important deciding factors in breakfast foods, while portion size and cost are considered the least important factors in deciding on what to eat. 
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