Coca-Cola, L’Oreal Paris team up to celebrate African-American women
ATLANTA In celebration of Mother’s Day, Coca-Cola’s Dasani has teamed up with L’Oreal Paris to “refresh” African-American women for the special day through a program that celebrates good work in the community and style and beauty.
As part of the campaign Dasani will be giving hundreds of women complementary spa services at the Townhouse Spa in New York City on April 24. Chilli from the Grammy award-winning R&B group TLC is serving as a spokesperson for the campaign and is hosting the Dasani “Ultimate Style and Beauty Lounge.”
L’Oreal Paris will provide beauty makeovers and SoftSheen-Carson will provide hairstyles and trims for the women.
In addition, Dasani will recognize Girls Inc. and Dress for Success for their support of women through a variety of positive, image-building programs. Debra L. Lee, chairman and CEO of BET Holdings and Bethann Hardison, founder of Black Girls Coalition, also will be honored for their work in fostering programs for young women.
Tattoo Armor develops sunscreen to protect body art
BIRMINGHAM, Ala. Looking to help people protect their tattoos from the sun’s rays, Tattoo Armor has developed the new Precision Sunscreen Pen.
Exposure to the sun breaks down tattoo ink and causes fading, cracking and image distortion. While traditional sunscreens protect skin from burning, they are not designed to protect ink, the company stated. Sunscreens can also be inaccurate leaving a halo of lighter skin around the tattoo.
After a year of development, Tattoo Armor’s first product, the Precision Sunscreen Pen, will begin distribution to select retailers this week.
The quick-dry sunscreen and fine-tipped applicator is designed to make application easy and precise. The patented formula offers SPF 30 protection with both UVA and UVB blockers while the active emollient enhances the appearance of the tattoo by creating a glossy appearance and conditioning the skin.
“As a person who has tattoos, I was frustrated by the lack of products available to protect my artwork. That’s why I am so excited about the launch of our first sunscreen specifically for tattoos. Our goal is to offer products that enhance and preserve tattoos and that are easy for people to use,” stated founder and developer Triskin Harden, who formed Tattoo Armor with partner Curtis Cheng.
Startup oral care co. launches toothbrush with ionic technology
PLEASANTVILLE, N.Y. Startup oral care company Global Ionics has announced the launch of its new Ionic ProClean toothbrush.
The Ionic ProClean toothbrush uses ionic technology that, according to the company, has been proven to remove more plaque with less effort.
Plaque has a positive (+) charge; tooth enamel has a negative (-) charge.
The Ionic ProClean uses ionic technology to temporarily change tooth enamel to a positive (+) charge, the company stated. This reportedly loosens the bond of plaque so it can be gently swept away.
After rinsing the toothbrush under running water, the user touches a small silver strip on the handle and brushes normally with the toothpaste of his or her choice. By touching the silver strip, the body?s natural energy completes the circuit. A red light on the handle shines to confirm that the energy circuit is complete and the ionic action is working to remove plaque.
“Studies have shown that ionic technology reduces plaque and gingivitis, stated Ken Davidov, founder of Global Ionics.While this technology has been used in Asia and Europe for years, this is the first ionic toothbrush designed for the North American and worldwide market that neatly encases all the elements into one hermetically sealed brush, made from soft materials. It looks and feels like an ordinary toothbrush and doesn’t require unsightly charging equipment on the bathroom counter. Its function is absolutely silent and it costs less than $10.”