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Coca-Cola life makes U.S. debut at The Fresh Market

BY Antoinette Alexander

ATLANTA, Ga. — Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

At 60 calories per 8-oz. glass bottle, Coca-Cola Life has 35% fewer calories than other leading colas, the company stated.

Following successful launches in Argentina, Chile and most recently Great Britain and Mexico, Coca-Cola Life is entering a growing segment within the soft drink category. Following the initial rollout in 8 ounce glass bottles in The Fresh Market locations, Coca-Cola Life will be available nationwide in other retail locations in more packaging options by October.

Consumers will have the chance to discover the new beverage through more than 4,000 sampling opportunities nationwide, and the brand’s green label and visual identity will stand out in store displays and the Coca-Cola Digital Network of electronic billboards.

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Price Chopper names SVP, CIO

BY Antoinette Alexander

SCHENECTADY, N.Y. — Price Chopper Supermarkets/Golub Corp. has hired Tracy Nolan as SVP and CIO, reporting to Jerel Golub, president and CEO.

In his new position, Nolan will be responsible for aligning business strategy to information technology for the 134-store chain, the company stated.

Nolan comes to Price Chopper/Golub Corp. with more than 30 years of experience in information technology. He has worked for several Fortune 500 companies, including Commercial Metals, Cameron International and Merial.  He also spent more than 20 years with General Electric holding various information technology roles.

 

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NJBIZ: Wakefern No. 1 on this year’s NJBIZ Top 100 Privately Held Companies list

BY Antoinette Alexander

KEASBEY, N.J. — Wakefern’s ability to cater to the specific needs of its consumers and to create a one-stop shopping destination has not only resulted in a 4% boost in revenue, but also has placed the grocer in the top spot on this year’s NJBIZ Top 100 Privately Held Companies list, NJBIZ has reported.

“I’m most proud of our ability to meet the changing needs of the consumer and our associates,” Joseph Colalillo, Wakefern’s second-generation CEO, was quoted as saying in the NJBIZ article. “As we go into each community, we take notice of what’s different about them. … So a store in Newark may have different merchandise than one in Flemington.”

One example, cited by NJBIZ, is its ShopRite store in Morristown, N.J., which includes a health-and-wellness center, a fitness studio, a European food hall, a liquor store, child care and in-house cosmetologists for its beauty department.

(To view photos, visit Drug Store News' ShopRite store tour published earlier this year.)

Going forward, the company will set its sights on perfecting ShopRite’s online presence, NJBIZ reported.

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