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Coca-Cola launches resealable glass beverage bottles

BY Jenna Duncan

ATLANTA Coca-Cola and Vitro Packaging, Inc. have announced a partnership to create new 12-ounce resealable glass bottles for Coke. The design comes at the call of consumers for packaging that is more eco-friendly and sustainable, the companies said. The bottles will come with a wrap-around logo wrap featuring the company’s familiar red-and-white logo and will be packed in a portable 6-pack carrying case.

Joseph Cattaneo, president of the Glass Packaging Institute told the press, “Consumer preferences for pure and sustainable packaging is leading many consumers to return to glass because of its inert characteristics and endless recyclability. To meet this demand, more and more consumer packaged goods manufacturers are choosing glass for new product introductions, purity and sustainable positioning.”

Results from a survey by Norman, Okla.-based Newton Marketing & Research released in 2006 showed that more than three-out-of-four consumers preferred glass packaging over plastic for better preservation of the taste, quality, purity and freshness of food and beverages.

Coca-Cola has said that the release of the resealable glass bottle is part of its plan to mold its internal policies and create new benchmarks with to increase recycling efforts to reach a goal of recycling 90 percent of materials from its production facilities (or all of its packaging) by the year 2010.

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Beech Nut steps up competition with Gerber

BY Jenna Duncan

FLORIDA, N.Y. Beech-Nut has announced a challenge to competitor baby food maker Gerber: a line of specially-crafted all-natural baby and toddler foods called Let’s Grow! Nineteen new Let’s Grow! products, including a toddler cereal, seven-grain nibbles and whole grain yogurt nibbles, will be debuted with a TV, print and direct mail ad campaign, the company said.

Beech-Nut’s new line will branch out to also include toddler food, company spokespersons said. This addition is part of the company’s strategy to retain parent-consumers past their children’s infancy.

Beech-Nut company officials have said that the product launch will be the biggest in company history. According to a report released by Nielsen Monitor-plus, Beech-Nut spent $4.8 million advertising its baby food line in the United States in 2007. Through June, Beech-Nut has spent $2.3 million on advertising this year, reports said.

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Eagle Snacks plans its own ‘welcome back’ party with contest

BY Jenna Duncan

CHICAGO The new ownership of Eagle Snacks, famous in the 1970s for in-flight honey roasted peanut and pretzel snacks, has announced a return to snack aisles and a sweepstakes featuring a family vacation.

Connecting with the American Eagle Foundation, Eagle Snacks, owned by Reserve Brands snack company, will launch the “The Bald and the Beautiful” sweepstakes where participants are called upon to vote for top bald-headed celebrities and prizes for the sweeps include Eagle Snack products and one family getaway.

Consumers can vote at www.enjoyeagle.com enter by naming a favorite bald celebrity by Nov. 6. Five celebrity finalists will be selected, where one entertainer will be named, after a consumer vote, the official Bald and the Beautiful winner. The top prize includes a trip for one family to Eagle’s Ridge Resort in Tennessee, tickets to Dollywood theme park and other exclusive Eagle gifts.

Chief executive officer of Reserve Brands, Scott Lazar, who acquired the licenses for Eagle Snacks in 2005, has been pitching sales to retailers since 2007. In addition to reintroducing pretzels and honey roasted peanut snacks, Eagle is also launching new items Poppers and Bursts. At press time, around 4,000 stores across the United States have made plans to sell Eagle Snacks.

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