Coca-Cola Foundation gifts $300,000 to railroad conservation project
ATLANTA The Coca-Cola Foundation this week announced that it would bestow a total of $300,000 in grant monies to Rails-to-Trails Conservancy, a project working towards converting abandoned rail lines into hiking trails around Chicago, New Orleans, New York City, Los Angeles, New Orleans and Washington, D.C.
“Coca-Cola is committed to helping ensure the vitality of our communities,” chair of the Coca-Cola Foundation Ingrid Saunders Jones said in a statement. “This grant is an expression of our commitment to the Rails-to-Trails Conservancy’s goal of creating trails that place 90 percent of Americans within three miles of a safe and healthy community trail system.”
The grant is part of an ongoing commitment by Coke to RTC. Coca-Cola donated $500,000 to the RTC for work on trails in the United States in 2005. In its local community, some of the funds from Coca-Cola’s past gifts were used to construct Gateway Park at the Georgia/Atlanta stateline.
Campbell’s goes head-to-head with rival Progresso in print ads
CAMDEN, N.J. Campbell’s newest ad launched today in the New York Times for its Select Harvest healthy line of soups, takes aim directly at General Mills’ Progresso soup line.
Campbell, a leader in canned soups in the United States and markets abroad, created the ad which frames a can of Progresso soup right next to can of Campbell’s Select Harvest. A caption over the can of Progresso reads, “Made With MSG,” meanwhile a photo of Select Harvest runs under the heading, “Made With TLC.”
The campaign comes in response to the success of the launch of Progresso Light soups, which hit shelves last year and were immediately given a stamp of approval by Weight Watchers.
Progresso’s ad company Saatchi & Saatchi of New York, has been working on reaching the male consumer with its TV ads which tout Progresso Light as “What a light soup should be.”
Research shows honey may be remedy for sinus ailments
OTTAWA A team of Canadian researchers have found evidence that suggests honey may aid chronic sinusitis sufferers even more than antibiotics.
The researchers said that they found that germ fighting properties in honey attack the bacteria may help soothe the discomfort of sinusitis.
The team of researchers led by Joseph G. Marsan of the University of Ottawa.tested their honey hypothesis by applying honey to biofilms. Biofilms are substances in the body where bacterias such as Staph aureus and Pseudomonas aeruginosa collect and lead to inflammation and infection.
Similar findings have appeared in the Archives of Pediatrics and Adolescent Medicine, published last year by the Penn State College of Medicine. That particular study concluded that honey was more effective than OTC cough medicines containing dextromethorphan for soothing a cough in children.