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Coca-Cola Foundation donates $8.8 million to global charities, including $1.9 million to health, wellness programs

BY Alaric DeArment

ATLANTA — The philanthropic arm of the Coca-Cola Co. is donating nearly $9 million to organizations focused on well-being, community development and environmental protection.

The Coca-Cola Foundation announced that it had awarded $8.8 million to 66 organizations around the world between April and June of this year. Of that, $1.9 million went to physical activity and well-being programs; $4.6 million went to education, community improvement and social well-being; and $2.3 million went to environmental programs, such as water stewardship and recycling. The programs are in countries like Uruguay, Finland and Japan.

"The Coca-Cola Foundation is committed to addressing the needs of the communities in the 200-plus countries where we operate," foundation chairwoman and Coca-Cola Co. VP global community connections Lisa Borders said. "These organizations are creating the type of change needed to improve people’s lives, build sustainable communities and enhance our environment for future generations."

Healthy living organizations receiving awards included DESEM Del Uruguay, $15,000; Valo, Valtakunnallinen Liikunta Ja Urhiluorganisaatio Ry, Finland, $400,000; and NPO Japan Running Promotion Organization, $190,000.  


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Walmart offers big savings with BTS “Cyber Monday’

BY DSN STAFF

SAN BRUNO, Calif. — Walmart.com announced its first-ever "Back to Class Cyber Monday" event, giving parents and students the opportunity to save up to 60% on nearly 300 of the most popular back-to-school items.

Each saving will be available on Walmart.com this Monday, August 12, while supplies last. Customers can gain early access to the event this Sunday, August 11, by visiting Walmart’s Facebook page. Top-selling tablets and laptops, uniforms and apparel, school supplies, home items and more will be offered, just as students prepare to head back to class.

According to a National Retail Federation survey, families plan to spend less on back-to-school shopping this year. "Back to Class Cyber Monday" on Walmart.com will make it easier to find all of the essentials needed for a successful start to the new school year without breaking the budget. Some of the most popular items include polo shirts, graphic tees, jeans and jeggings, backpacks, crayons, glue, A Xelio 7" Android tablet, an Apple iPod Touch 4th Generation, textbooks and more.

"We’re offering our biggest back-to-school savings ever during a time when parents and students need it most," said Joel Anderson, president & CEO of Walmart.com U.S. "As parents, we recognize the importance of our children’s education, and Walmart.com’s ‘Back to Class Cyber Monday’ helps families prepare for academic success without sacrificing savings."

Customers can visit Walmart.com this Monday to take advantage of "Back to Class Cyber Monday" deals while supplies last. Customers can gain early access to the event this Sunday by visiting Walmart’s Facebook page and clicking on a special link to the event. To become a fan of Walmart on Facebook, go to facebook.com/Walmart and click the "Like" button. Students can save even more with free shipping to home on orders over $45, or pick up their order for free at a Walmart store near campus with the Site-to-Store program.


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Eight O-Clock coffee brews fresh packaging design

BY Jason Owen

MONTVALE, N.J. — Eight O’Clock Coffee today announced the company is overhauling its packaging design, refreshing its design with a modern and sleek red design, the company stated. Additionally, the company is set to launch new varieties as well as a new consumer marketing push to be featured on air, online and will even hit the runway.

The company is kicking off the occasion with four new coffee blends, including African Plains, Caramel Macchiato, Dark Chocolate Cherry (seasonal), and Cinnamon Bun (seasonal), all made with carefully selected, high quality, 100% Arabica beans. Additionally, a new whole bean 100% Arabica variety, Central Highlands, is sourced from the mountains of Central America and Rainforest Alliance Certified, offering consumers a new twist on the Eight O’Clock Coffee they’ve grown to love and appreciate. The new varieties and sleek, bold red bags that pay homage to the brand’s vintage packaging are available at limited stores now and will be rolling out nationwide over the next two months.

"We have been expertly crafting high-quality coffee for our consumers for more than 150 years," said Alisa Jacoby, director of marketing, Eight O’Clock Coffee. "The Eight O’Clock Coffee brand ‘redress’ is a celebration of our beginnings and a look into the future as we continue to stay relevant in the coffee aisle. All of these new brand choices — both inside and out of the bag – were inspired by our consumers who continue to be the most important influence behind our ever-evolving brand."

After a seven-year hiatus from television advertising, Eight O’Clock Coffee will debut a new campaign, showcasing the redressed packaging and celebrating the coffee enthusiasts who "put coffee first." The campaign will debut on September 22nd during the Emmy Awards broadcast. For the first time, Eight O’Clock Coffee will also be taking to the runway with an integrated presence at fashion showcase STYLE360 during New York Fashion Week 2013 where designers will showcase handbags inspired by Eight O’Clock Coffee’s new red bags: The Red Bag Collection in support of Dress for Success.

To get in on the action and celebrate Eight O’Clock Coffee’s new look, varieties, and The Red Bag Collection in support of Dress for Success, beginning today, consumers across the country are invited to share photos of red bags — whether a newly designed bag of Eight O’Clock Coffee on store shelves, a red bag on the runways during Fashion Week, or even a red bag they spot on the street — for a chance to win an exclusive trip to New York Fashion Week February 2014. To participate in the sweepstakes, simply snap a photo of a red bag and upload to Instagram with the hashtag #SpotTheRedBag.


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