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Coca-Cola expands into social commerce with Tweet-a-Coke

BY David Salazar

Knoxville, Tenn. — People who have a hard time finding their names on Coca-Cola’s new bottles can still share a Coke with a friend, as long as they have a Twitter account.

Coca-Cola launched the new Tweet-a-Coke campaign Tuesday, which lets a user tweet their friends a $5 e-voucher that can be redeemed for a small fountain drink at a Regal Entertainment Group theater.

"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke' partner," Regal Entertainment Group SVP, food service, John Curry said. "Together, Coca-Cola and Regal Cinemas have been bringing happiness to moviegoers for 12 years, and now we're teaming up to make this summer of sharing even bigger."

To give a Coke, users connect their credit card to their Twitter account, then tweet “@TweetACoke Enjoy” at the recipient.

The campaign is an expansion of the Share a Coke campaign that the company launched earlier this summer, which puts 250 of the most popular names on Coke cans and bottles. This is the first social commerce campaign for Coca-Cola, and is similar to Starbucks’ Tweet-a-Coffee campaign that it launched last year.

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Rite Aid boosts selection in electronics for back-to-school

BY Michael Johnsen

CAMP HILL, Pa. — In response to the increased demand for electronic items, Rite Aid on Wednesday announced it has added several electronics to help parents and their children get charged up for the new school year. Such items as Craig TVs, tablets, notebooks, smart TV devices and music amplifiers now can be found on Rite Aid's shelves. To help kids stay connected wherever they go, Rite Aid is offering deals on popular cell phone accessories, including sync cables, wall chargers and headphone splitters.
 
"Back-to-school is an important time of year for students and parents alike, and that's why Rite Aid is committed to offering a wide selection of school supplies," said Tony Montini, Rite Aid EVP merchandising. "With Rite Aid's convenient locations and affordable prices on electronics and back-to-school basics, every student will have the opportunity to shine this academic school year."
 
According to The National Retail Federation, the average family will be spending $669 this year on back-to-school items. 
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Perrigo announces first-to-file patent challenge

BY Ryan Chavis

DUBLIN — Perrigo on Wednesday announced that it has filed an abbreviated new drug application with the Food and Drug Administration for desoximetasone topical spray 0.25%. The company also has notified Taro Pharmaceuticals U.S.A., the owner of the reference listed drug, of the filing.

Taro filed suit against Perrigo on July 28, claiming patent infringement. Perrigo believes it is first to file, which entitles it to a period of generic exclusivity.

"This filing highlights our continued investment in new products and dedication to bringing topicals to market. Perrigo is committed to making quality health care more affordable for consumers around the globe," said Joseph C. Papa, Perrigo's chairman, president and CEO.

Topicort is used for the treatment of plaque psoriasis in patients 18 years of age or older. The drug had annual sales of $29 million, according to Symphony Health Solutions.

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